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Fashion Promotion
Building a Brand Through Marketing and Communication
Series: Basics Fashion Management
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for fashion students, recent graduates, and professionals seeking to expand their understanding of fashion brand promotion in the digital age.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods.
Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.
From marketing, PR, and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand, large or small, can embrace the opportunities brought about by developments in digital communication to engage with consumers in new and exciting ways.
The new edition covers the impact of mobile on fashion retail transactions and marketing, the role of virtual and augmented reality, and the increasing importance of sustainable production and distribution.
Series: Basics Fashion Management
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Fashion Promotion
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the...PaperbackSold Out
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
This book receives praise for being comprehensive yet accessible, blending creative and managerial insights in fashion promotion. Industry insiders and academics highlight its relevance for students and professionals alike, offering case studies, interviews, and exercises that help readers navigate the evolving fashion marketing landscape. Carmen Carter, El Centro College, USA and Nazli Alimen, Birmingham City University, UK commend its up-to-date content and practical approach.
Book Details
INFORMATION
ISBN: 9781350090279
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 11 February 2021
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Edition: 2nd edition
Illustration: 104 colour illus
Audience: General / adult
DIMENSIONS
Spine width: 12.0mm
Width: 160.0mm
Height: 228.0mm
Weight: 379g
Pages: 168
About the Author
Gwyneth Moore is a lecturer in Fashion Promotion at the University of South Wales. She has worked for more than 15 years in the design, communications and media industries, managing a variety of campaigns that have included public relations, marketing, social media and design disciplines.
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