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A Practical Guide to the Fashion Industry
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Series: Basics Fashion Management
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Format: Paperback / softback
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A Practical Guide to the Fashion Industry
$5499
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for fashion students, industry professionals, and anyone interested in understanding the commercial and operational aspects of the fashion sector, particularly in todayβs evolving sustainable and digital landscape.
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See more"Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and logistics"--
Explores the business of fashion, including concept, trend and idea generation, design strategy and product development, retail strategy, supply chains and logistics
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers, interviews and case studies give insight into the realities of this competitive industry.
This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. Thereβs also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers, plus the impact of fast fashion throughout the industry.
Series: Basics Fashion Management
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Fashion Buying
What do fashion buyers do? How do they think? What does forecasting trends or planning a range actually entail? How can they shape the future of fashion? Featuring new interviews and analysis of the most up-to-date industry figures and trends, this 3rd edition has all you need to get up-to-speed on the people, processes, and practicalities of buying in the...Paperback$5499Unit price /UnavailableAvailableShips in 4-6 weeks -
A Practical Guide to the Fashion Industry
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers, interviews and case studies give insight into the...Paperback$5499Unit price /UnavailableAvailableShips in 4-6 weeks -
An Introduction to Fashion Retailing
If youβre taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, heβll walk you through everything from the history of retail design, to the intricacies of consumer behaviour, fast fashion and corporate social responsibility. Youβll also learn professional techniques through...Paperback$6299Unit price /UnavailableAvailableShips in 4-6 weeks -
Visual Merchandising for Fashion
Where do shoppers meet before heading out to browse the stores? Why might they go to a particular shop and not another? What first attracts them to a brand or garment? Visual merchandising is concerned with all these questions, spanning the relationship between consumer, environment, brand and product. As part of the Basics Fashion Management series, Bailey and Baker introduce...Paperback$6299Unit price /UnavailableAvailableShips in 4-6 weeks -
Fashion Promotion
Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of influencers and street style sites, digital fashion, online and offline marketing techniques, creating the...PaperbackSold Out
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praise for the first edition: Sheri Lee, a fashion designer and writer, regards it as essential reading for fashion students and professionals alike, calling it a "goldmine of information." Young Kim from Kent State University describes it as "an excellent, really a beautiful book."
Book Details
INFORMATION
ISBN: 9781350079670
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 25 February 2021
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Edition: 2nd edition
Illustration: 91 colour illus
Audience: General / adult
DIMENSIONS
Spine width: 12.0mm
Width: 160.0mm
Height: 228.0mm
Weight: 396g
Pages: 176
About the Author
Virginia Grose has over 30 years' experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.
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