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Logos that Last

How to Create Iconic Visual Branding
By Allan Peters
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Logos that Last by Allan Peters offers a deep dive into the art and impact of designing logos that stand the test of time. With insights from experienced designers, the book explores the principles and processes behind creating memorable and enduring brand icons, all while illustrating the balance between creativity and strategic thinking in logo design.
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Format: Hardback
$8700
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're fascinated by the art and strategy behind timeless logo design. It's perfect for those interested in graphic design, branding, and creativity, offering insights into creating impactful and enduring visual identities.

Book Hero thinking about your next read

With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last.

Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this landmark guide for designers and brand strategists of any level.

Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in Logos that Last for the very first time. Learn how to build great relationships with clients, while cultivating consistency and productivity.

Logos that Last also includes:

  • Detailed case studies that follow designs from concept to completion
  • Tips for turning a good idea into a great logo
  • Strategies for extending a great logo into a dynamic brand system
  • Advice for turning your passion into your profession

With Logos that Last, discover how to create inventive, thoughtful, and enduring logos with Peters's own hands-on, step-by-step process.

Book Details

INFORMATION

ISBN: 9780760383179

Publisher: Quarto Publishing Group USA Inc

Format: Hardback

Date Published: 09 November 2023

Country: United States

Imprint: Rockport Publishers Inc.

Illustration: color photos

Audience: General / adult

DIMENSIONS

Width: 216.0mm

Height: 254.0mm

Weight: 1021g

Pages: 208

Collections

Allan Peters Arts & Culture Business & Entrepreneurship Education & Reference Fashion & Design Marketing & Sales Non-Fiction Science & Nature

About the Author

Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon, and Patagonia. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts, and How Magazine. Hes worked on all types of design work ranging from in-store marketing to event branding. However, he finds his joy when designing brand identity systems. He spends his free time with his family and digging in antique stores for vintage logos and packaging.

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