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Creating Powerful Brands
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Check link for latest rating. ( 31 ratings, 1 reviews)
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Format: Paperback / softback
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Creating Powerful Brands
$13200
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for undergraduate business and marketing students studying brand management, as well as marketing managers, consultants, and senior executives seeking a comprehensive and practical guide to creating and managing powerful brands.
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This is the relied upon textbook to get students thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception.
The definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.
In this influential textbook, de Chernatony, McDonald & Wallace:
- Summarise the latest thinking and best practice in the domain of branding.
- Show how branding theories are implemented in practice with all new real marketing campaigns.
- Bring the story up-to-date with a clear European focus.
Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Loyalty Magazine praises it as an unmatched textbook combining theory and practice, while Dr Yannis Suvatjis calls it an excellent, well-written resource that professionally and artistically introduces readers to branding. Anthony Thomson, Metro Bank co-founder, describes it as the definitive roadmap for everyone from beginners to senior executives, highlighting its enduring relevance and clarity.
Book Details
INFORMATION
ISBN: 9781856178495
Publisher: Taylor & Francis Ltd
Format: Paperback / softback
Date Published: 29 September 2010
Country: United Kingdom
Imprint: Elsevier Science Ltd
Edition: 4th edition
Audience: Tertiary education
DIMENSIONS
Width: 191.0mm
Height: 235.0mm
Weight: 950g
Pages: 510
About the Author
Leslie de Chernatony is Professor of Brand Marketing at the University of Lugano, Switzerland; Honorary Professor of Brand Marketing at Aston University, UK and Managing Partner at Brands Box Marketing and Research Consultancy. Malcolm McDonald is Emeritus Professor of Marketing at Cranfield University, UK Elaine Wallace is Lecturer in Marketing at the National University of Ireland, Galway
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