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Communication in International Development

Doing Good or Looking Good?
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Communication in International Development explores how stakeholders in international development balance the dual purposes of using communication to foster positive change and to manage their public image. The book investigates the complex interaction between genuine efforts to aid communities and the strategic promotion and reputation management aimed at donors and other audiences. This critical study highlights tensions arising from these overlapping goals, offering in-depth analysis for students, scholars, and practitioners engaged in development communication and international aid.
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Format: Hardback
$34100
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is ideal for students and scholars of development communication and international development, as well as practitioners working in international aid facing communication challenges.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more specific audiences, such as journalists or intra-agency decision-makers.

Development communication studies have tended to focus primarily on interventions aimed at doing good among recipients, at the expense of examining the extent to which promotion and reputation management are elements of those practices. Communication in International Development establishes the importance of interrogating the tensions generated by overlapping uses of communication to do good and to look good within international development cooperation.

The book is a critical text for students and scholars in the areas of development communication and international development and will also appeal to practitioners working in international aid who are directly affected by the challenges of communicating for and about development.

Series: Rethinking Development

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  • Communication in International Development
    International development stakeholders harness communication with two broad purposes: to do good, via communication for development and media assistance, and to communicate do-gooding, via public relations and information. This book unpacks various ways in which different efforts to do good are combined with attempts to look good, be it in the eyes of donor constituencies at large, or among more...
    Hardback
    $34100
    Available
    Ships in 4-6 weeks

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

"This fine volume thoughtfully addresses the provocative and important question of its title. The well-focused essays by scholars challenge those involved in development communication to think carefully not just about what they are doing but also why." — Nancy Morris, Temple University, USA

"The book documents how 'looking good' through branding, photo-ops, and endorsements becomes central to humanitarian mandates, helping readers understand its production and impact." — Lisa Ann Richey, Roskilde University, Denmark

"An important contribution revealing the motivations of agencies caught between the desire to 'do good' and investing in 'looking good.'"

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781138569911

Publisher: Taylor & Francis Ltd

Format: Hardback

Date Published: 15 May 2018

Country: United Kingdom

Imprint: Routledge

Illustration: 1 Tables, black and white; 3 Line drawings, black and white; 8 Halftones, black and white; 11 Illustrations, black and white

Contributors:

  • Edited by Jessica Noske-Turner
  • Edited by Florencia Enghel

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 417g

Pages: 182

About the Author

Florencia Enghel is a Senior Lecturer Fellow at the School of Education and Communication, JΓΆnkΓΆping University, Sweden.

Jessica Noske-Turner is a Lecturer in Media and Communication at the University of Leicester, UK.

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