SendPoints

The book features the untold beauty of Chinese architecture and design. Readers will witness the grace and elegance of the Asian aesthetic through this beautiful book. The rationale of the renowned interior designer Eric Tai ranges from luxury to chic, expressive to implicit. Tai is one of the leading figures in Chinese interior design. The Elegant East is both a...

This book presents over 600 traditional Japanese motifs, ranging from ukiyo-e, ghost stories, kamon and Noh plays to traditional patterns, which include introductions of their cultural backgrounds. It also showcases outstanding graphic works inspired by and integrated with specific motifs, and features interviews with distinguished designers, aiming to provide an insight into the traditional Japanese culture through contemporary design.

The Art of Quilled Flowers brings readers detailed instructions on the tools and paper, as well as practical techniques for paper quilling. Providing 25 examples of elegant and exquisite styles—from potted plants to flowers—Yixin, an experienced quilling teacher, guides you on how to create wonderful quilled artworks step-by-step. With the help of rich pictures and detailed explanations of the needed...

Since the 1930s until the end of the 20th century, publicity posters in China were associated with purposes beyond commerce. The rise of posters in the new China after its establishment in 1949 fulfilled the need for social movements, revolution, and warfare, playing a significant role at the time. However, with the end of wars and social revolution, as well...

Beer labels offer a visual interpretation of the flavour and spirit of brewers while recording life, culture, social, and technological developments across different regions. They serve both practical purposes and the appreciation of art. Brewed For Taste—Beer Labels Around the World introduces readers to the artistic world of beer using beer labels as a focal point. The book traces the...

The mascots for the Tokyo 2020 Olympic Games came into the global spotlight overnight, strengthening the promotion for the city considerably. The popularity of Kumamon has generated over 124.4 billion yen in revenue from tourism, peripheral products, and copyright licenses. Snoopy, once featured on the cover of Time and mascot for NASA, has over 350 million fans around the world....

The once denied and misunderstood subcultures, such as otaku/geek culture, are now making their way to the mainstream and significantly influencing the trends and directions of arts. Otaku Life aims to present otaku elements in the context of arts, design, and culture. By exploring its cultural background and most concerned issues, this book strives to get otaku elements known in...

Since the end of the 19th century, our aesthetics have been challenged by various avant-garde artistic ideas, especially astounded by the chaotic visuals. But there are many more stories behind the chaos in art. Chaotic digs into chaotic art heritage in human history and features the most exciting graphic designs distinguished by chaotic styles, which have been broken down into...

Power up your packaging design with COLOURS! The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red—world-famous brands have successfully developed their own colour system for their brand identity, including packaging and storefront, making a strong impression on consumers. Colour has become a more powerful marketing tool than ever: it stimulates buying and...

The exquisite creations embody our best artistic endeavours and offer a glimpse of the greatness of the civilisations that produced them. Their sheer beauty and charm are enough for us to marvel at, let alone the large sum of resources, efforts, and time poured into making them. In Exquisite, we hope to follow our predecessors’ footprints in the endless pursuit...

Living Paper offers a glimpse into the culture of paper art and its creation process by introducing paper art from different aspects—ranging from the development of paper art to the main techniques and tools. It mainly showcases successful commercial paper artworks that have highly integrated craftsmanship with creativity. The book breaks down the creation process of each work and discusses...

Rough could be naive, crude, intuitive, or raw. In art and design, "rough" approaches to creation tend to touch the viewer’s heart with their naturalness, honesty, and boldness. Looking back at our rough art heritage and focusing on the rough graphic design of our time, this book presents and concludes the different approaches of rough expression. In it, we could...

The follow-up to Layout Now and Color Now, SendPoints continues to craft practical guidebooks for readers in the design cosmos. This time, it is about type, which we read and use every day. Typography Now guides readers through everything they need to know to understand, create, and use Latin, Chinese, and Japanese typefaces in an increasingly interrelated world. The fundamentals,...

What is Void? It is an oriental aesthetic tradition. Additionally, it is a modern style popular in art and design since the 1960s, known as minimalism. The aesthetics of void help extract the essentials, maximise functionality, and more importantly, achieve a peaceful harmony. This book will lead readers to explore the distinctive style of "void" in the graphic design world,...

If visuals could scream, wail or attack, what would they be like? Maybe you can find the answers in this book. Since a long time ago, there has always been some artists who resort to a fierce visual language to release their emotional powder kegs. These visuals are shocking, stinging, terrifying, or even depressing. Unsettling as they are, we believe...

A successful layout will captivate the target audience immediately in commercial design. How to make a successful design that attracts consumers? You will find answers in Principles for Good Layout Design by SendPoints. This book equips readers with a good grounding of layout design principles, including proximity, alignment, repetition, and contrast. It also features a range of outstanding layout design...

Generally, it is believed that Chinese New Year pictures originated from the Gate-God picture of the Han dynasty, and the term "New Year picture" occurred during the Qing dynasty. At the beginning, New Year pictures were only used to convey blessing. As time went by, this form of art has extended to reflect social and daily life of the new...

Monument Valley, an indie puzzle game based on optical illusions and impossible objects, generated nearly $14.4 million of revenue in two years after its launch. An ordinary dress prompted an Internet discussion around the world about whether it was black and blue or white and gold. Artists have applied visual illusions to large 3D artworks, which are so fascinating that...

Creative Packaging Structures focuses on packaging structure design, showcasing various design projects in three chapters. Chapter 1, Basic Packaging Structures: This chapter collects knowledge on the structural design of carton packaging, providing basic information. Chapter 2, Diagrams: This chapter offers a collection of 60 copyright-free diagrams with die-cut outlines that can be applied in any package production. Chapter 3, Projects:...

The Issue 54 of BranD magazine uses "Come and Wrestle: Designer vs. Hanzi" as a title, aiming to provide readers with the design thinking and application of Hanzi. The process of type design is much like a wrestling match, offering an opportunity for type designers to learn extensively. There is a competition between the typeface and the type designer, beyond...

After the publication of BranD Issue 54, whose theme is Come and Wrestle: Designer vs. Hanzi, we came up with the idea to have interviews with designers from different cities around the world. This concept stemmed from our extensive research and new understanding of foreign typefaces for the magazine's layout. We learned that type design is challenging in any script...

Art is always the muse of designers and a catalyst for design inspiration and creativity. Every art movement, as well as every avant-garde artist, awakens the restless heart of designers and guides them to reimagine the world. In this issue, the BranD team invited four emerging Chinese artists: Yan Cong, who intends to shake the world of contemporary art; Xiang...

Collecting Moments: A Guide to Retro Journaling provides readers with comprehensive instructions and advice for materials collection, layout design, and colour matching in retro journaling. The author explains all the techniques needed for an aesthetic journal and shares her perspectives and life experiences related to journaling. Readers can easily acquire the skills without any prior experience and enjoy their journaling...

Recent years have witnessed a Chinese character design boom, with influential activities popping up one after another across Asia. Institutions such as The Central Academy of Fine Arts, Just Fonts, 3type, and Mojijuku have launched courses for Chinese character design. Meanwhile, various exhibitions, lectures, seminars, and competitions, online or offline, are popular with young designers. The innovative use of Chinese...