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Color Sells

choose the right colors for your package
By SendPoints
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Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Color Sells by SendPoints explores the significant role that colour plays in design and marketing. It delves into how different hues can influence consumer behaviour and enhance branding strategies across various sectors. The book includes vivid examples and case studies that demonstrate how successful companies use colour to attract and retain customers.
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Format: Hardback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're fascinated by the power of colour in design and marketing. It explores how colour impacts consumer behaviour and highlights creative colour applications in branding and advertising. Perfect for those interested in the intersection of aesthetics and commercial strategy in the arts and culture domain.

Book Hero thinking about your next read

This book exemplifies the critical roles that color plays in branding and marketing, and introduces the basics of color theory. Meanwhile, with useful charts of rich color schemes, the book shows the unlimited possibilities in creating effective packaging colors for different product.

The book uncovers the secrets of successful package design, explaining how using a right colour system can make a difference.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Power up your packaging design with COLOURS!

The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red—world-famous brands have successfully developed their own colour system for their brand identity, including packaging and storefront, making a strong impression on consumers. Colour has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigour into the packaging.

Color Sells reveals the secrets of commercially successful packaging colours. It introduces colour psychology and marketing strategies using accessible language and vivid illustrations. The book deeply analyses the combination of colour and marketing in packaging through case studies and showcases packaging designs worldwide with excellent colour matching, revealing their design concepts and approaches.

Book Details

INFORMATION

ISBN: 9789887928386

Publisher: SendPoints Publishing Co., Ltd

Format: Hardback

Date Published: 01 May 2020

Country: Hong Kong

Imprint: SendPoints Publishing Co., Ltd

Audience: Professional and scholarly

DIMENSIONS

Width: 230.0mm

Height: 300.0mm

Weight: 250g

Pages: 256

Collections

Arts & Culture Non-Fiction SendPoints

About the Author

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

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