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Strategic Marketing Skills

How to Build Technology-Driven Expertise that Delivers Business Value
By Ana Mourão
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Brief Description
Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to... Read More
Format: Paperback / softback
$11900

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Master eight essential strategic skills to advance from mid-level marketing roles to senior leadership positions. Position yourself as an indispensable strategic contributor who drives measurable business growth.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Develop the strategic marketing skills that accelerate career growth and business impact.

The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimise decision-making, and build organisational credibility.

Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate measurable business value. Drawing on real-world examples from companies including Stanley Black & Decker, Nestlé, Capital One, and Atlassian, it shows how to apply strategic principles that drive both professional and commercial advancement.

You'll learn how to:

  • Develop strategic thinking and communicate effectively with senior stakeholders
  • Apply proven frameworks to align marketing with business strategy and KPIs
  • Implement systems for collaboration, influence, and decision-making across functions
  • Optimise measurement to demonstrate marketing's impact and credibility
  • Build the confidence, clarity, and leadership mindset needed for long-term success

Combining insight, structure, and real-world application, The Strategic Marketer's Toolkit equips ambitious professionals to step up, deliver results, and position themselves as trusted strategic leaders within their organisation.

Themes include: marketing strategy, leadership development, stakeholder alignment, strategic communication, performance measurement, cross-functional collaboration.

Book Details

INFORMATION

ISBN: 9781398628878

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 October 2026

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 156.0mm

Height: 234.0mm

Weight: 0g

Pages: 248

Collections

Ana Mourão Business & Entrepreneurship Business Strategy & Negotiation Marketing & Sales Non-Fiction

About the Author

Ana Mourão is a global marketing technology and customer data leader. With over 15 years in marketing technology at Fortune 500 companies including 3M, Charles Schwab and Starwood Hotels, she has driven digital transformation and unified millions of customer profiles with measurable business impact. Ana Mourão contributes to martech.org, serves on the ANA Martech Committee and has received multiple industry awards, including Marketing Excellence Awards. She is based in Miami, Florida.

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