Strategic Marketing Skills
Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from tactical execution to strategic influence. Written by Ana Mourão, it provides the frameworks and actionable tools needed to implement strategy, optimise decision-making, and build organisational credibility. Built around eight core competencies, this...Paperback$11900Unit price /UnavailableAvailableShips in 2-3 weeks