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Good Is the New Cool Guide to Personal Purpose
Designing a Meaningful and Prosperous Career
Brief Description
How to Supercharge Your Career with Purpose and Impact At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them...
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Good Is the New Cool Guide to Personal Purpose
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Description
How to Supercharge Your Career with Purpose and Impact
At a time when employee engagement has never been lower, the Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career helps employees bring their full selves to work by helping them discover and use their personal Purpose to fuel their careers. This can lead to higher levels of physical, emotional, and mental health, as well as huge benefits to organisations in the form of higher levels of engagement, innovation, recruitment, and retention.
This book explores the ground-breaking GPS to Purpose framework for finding Personal Purpose, helping readers pinpoint their Gifts, Passions, and how they can be of Service to others, and in the process drive business growth through solving social and environmental problems.
With ideas applied at Fortune 500 companies like Adidas, PepsiCo, Microsoft, and others, this book discusses topics including:
- Explaining what Personal Purpose is in a clear and accessible way
- Unpacking the many mental, physical, and financial benefits of finding Purpose
- How to unleash your inner βIntrapreneurβ at work
- How to write an inspiring Living Vision for your lifeβand your work
The Good Is the New Cool Guide to Personal Purpose earns a well-deserved spot on the bookshelves of all employees seeking to design a career that is both meaningful and successfulβand help them drive growth in an entrepreneurial way through solving social and environmental problems.
Book Details
INFORMATION
ISBN: 9781394274864
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 17 February 2025
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 25.0mm
Width: 160.0mm
Height: 231.0mm
Weight: 454g
Pages: 240
About the Author
AFDHEL AZIZ is the Chief Purpose Officer of Conspiracy of Love, a global purpose consultancy (and certified B Corp) with Fortune 500 clients like Adidas, PepsiCo, MondelΔz, Microsoft, and more. He is also the Co-Founder of Good Is the New Cool, a creative studio and incubator.
BOBBY JONES is a visionary entrepreneur and inspiring storyteller whose work has helped leaders in over 140 countries drive meaningful innovation and growth. He is a Co-Founder of Conspiracy of Love, Good Is the New Cool, and RIVET, and inspires audiences through keynotes and workshops to find fulfillment in their work.
Also by Afdhel Aziz
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Good Is the New Cool Guide to Conscious Business
How brands can evolve to win with conscious consumers In the Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organisation. This book draws on...Hardback$5299Unit price /UnavailableAvailableShips in 3-4 weeks -
Good Is the New Cool Guide to Meaningful Marketing
How brands can evolve to win with conscious consumers Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brandsβfrom purpose-driven pioneers like TOMS,...Hardback$5299Unit price /UnavailableAvailableShips in 3-4 weeks
Also by Bobby Jones
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Good Is the New Cool Guide to Conscious Business
How brands can evolve to win with conscious consumers In the Good Is the New Cool Guide to Conscious Business: How Companies Can Drive Growth Through Positive Impact, conscious capitalism experts Afdhel Aziz and Bobby Jones deliver all of the knowledge and tools needed to discover, design, and deploy sustainable and inclusive growth within any organisation. This book draws on...Hardback$5299Unit price /UnavailableAvailableShips in 3-4 weeks -
Good Is the New Cool Guide to Meaningful Marketing
How brands can evolve to win with conscious consumers Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brandsβfrom purpose-driven pioneers like TOMS,...Hardback$5299Unit price /UnavailableAvailableShips in 3-4 weeks
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