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Fashion-ology

Fashion Studies in the Postmodern Digital Era
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Fashion-ology by Yuniya Kawamura offers a concise introduction to the sociology of fashion, exposing the mechanisms of the global fashion system. This updated edition covers the evolution of fashion studies, distinctions between clothing and fashion, 21st-century subcultures, and the influence of digital technology on designers. New chapters examine the diversification of fashion systems and ecological and social sustainability in fashion, with insights into the metaverse, de-Westernisation, postmodern perspectives on race, gender, and class, as well as the role of social media and diverse fashion weeks worldwide. A sociological research guide rounds out this comprehensive text, making it essential for students and scholars of fashion, sociology, anthropology, and cultural studies.
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Format: Paperback / softback
$5199
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

Ideal for students and academics in fashion studies, sociology, anthropology, and cultural studies as well as fashion industry professionals seeking a deeper understanding of fashion as a social and cultural phenomenon.

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Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

This new edition of a classic work offers a concise introduction to the sociology of fashion and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalised system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.

Two new chapters have been added for this third edition, covering β€˜The Diversification and Changing Landscapes of Fashion Systems’ and β€˜Ecological and Social Sustainability in Fashion’ respectively.

There's also more on:

  • the metaverse as the latest fashion system
  • the de-Westernisation of fashion
  • postmodern discourse on fashion's relationship to race, gender and class
  • social media as consumption, production, evaluation, and marketing
  • fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week

There's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.

Series: Dress, Body, Culture

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    Through object-based case studies of garments from the ancient past through to the 21st century, Margaret Maynard reveals the countless ways the temporal is woven into our attire. From the physical effects of age on garments to their changing cultural significance, time and fashion are inextricably linked. Every garment has its own pace and narrative, and every dress practice is...
    Paperback
    $5199
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  • Fashion-ology
    This new edition of a classic work offers a concise introduction to the sociology of fashion and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures and the impact of the digital age on designers, Fashion-ology explores fashion as a global,...
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    $5199
    Available
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  • Fashion History
    Fashion History: A Global View proposes a new perspective on fashion history. Arguing that fashion has occurred in cultures beyond the West throughout history, this groundbreaking book explores the geographic places and historical spaces that have been largely neglected by contemporary fashion studies, bringing them together for the first time. Reversing the dominant narrative that privileges Western Europe in the...
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  • Japan beyond the Kimono
    In the ancient city of Kyoto, contemporary artisans and designers are using heritage techniques and traditional clothing aesthetics to reinvent wafuku (Japanese clothing, including kimono) for modern life. Japan beyond the Kimono explores these shifts, highlighting developments in the Kyoto fashion industry such as its integration of digital weaving and printing techniques and the influence of social media on fashion...
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    An open access book, Antigender Fashion is a rich examination of gender fluidity in contemporary fashion design. Judith Beyer develops an emerging new theoretical framework for understanding how fashion can blur and challenge gender boundaries. How is gender fluidity in contemporary fashion different from 20th-century androgyny or millennial unisex styles? Like antifashion, which opposes and challenges fashion, Beyer argues that...
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  • The Social Life of Kimono
    The kimono is an iconic garment with a history as rich and colourful as the textiles from which it is crafted. Deeply associated with Japanese culture both past and present, it has often been thought of as a highly gendered, rigidly traditional and unchanging national costume. This book challenges that perception, revealing the nuanced meanings and messages behind the kimono...
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  • Chinese Fashion
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    Chinese Fashion
    How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes? In the 15 years since the first edition of Chinese Fashion was published, China has surpassed the US as the world’s biggest fashion market and may continue to expand. With rapid urbanisation and increasing spending...
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  • Pre-order
    Chinese Fashion
    How has fashion mirrored the social and cultural changes that have taken place in modern China? To what extent has fashion contributed to those changes? In the 15 years since the first edition of Chinese Fashion was published, China has surpassed the US as the world’s biggest fashion market and may continue to expand. With rapid urbanisation and increasing spending...
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    Fashion Adventures in Science Fiction Cinema
    From Blade Runner to The Hunger Games, this book explores costume and dress in science fiction cinema and their impact on fashion and popular culture far beyond the films themselves. TherΓ¨sa Winge considers not only the films’ stylistic choices but also their representations of technology and their socio-cultural, political, and philosophical ideologies in order to trace their significant influence on...
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  • Fashion Adventures in Science Fiction Cinema
    Pre-order
    Fashion Adventures in Science Fiction Cinema
    From Blade Runner to The Hunger Games, this book explores costume and dress in science fiction cinema and their impact on fashion and popular culture far beyond the films themselves. TherΓ¨sa Winge considers not only the films’ stylistic choices but also their representations of technology and their socio-cultural, political, and philosophical ideologies in order to trace their significant influence on...
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Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Fashion-ology is praised as a compact yet path-breaking introductory text that has become a key resource for emerging fashion scholars. Brent Luvaas of Drexel University highlights its ongoing relevance, while FrΓ©dΓ©ric Godart of INSEAD recommends it highly to students, researchers and practitioners interested in the intellectual foundations of fashion. Janice Miller from the London College of Fashion describes it as a readable but rigorous exploration of fashion's serious academic study.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781350331860

Publisher: Bloomsbury Publishing PLC

Format: Paperback / softback

Date Published: 10 August 2023

Country: United Kingdom

Imprint: Bloomsbury Visual Arts

Edition: 3rd edition

Audience: Tertiary education

DIMENSIONS

Spine width: 14.0mm

Width: 154.0mm

Height: 232.0mm

Weight: 460g

Pages: 196

About the Author

Yuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Fashioning Japanese Subcultures (2012, Berg), Sneakers (2016, Bloomsbury Visual Arts) and Doing Research in Fashion and Dress, (2nd edition, 2020, Bloomsbury Visual Arts).

Also by Yuniya Kawamura

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  • Fashioning Japanese Subcultures
    This second edition brings the definitive empirical work on Japanese youth fashion subcultures up-to-date for the 2020s, featuring three new chapters and essential updates in light of new fieldwork and globalised digital media. Based on in-depth ethnographic fieldwork in Tokyo and illustrated with striking colour images, Fashioning Japanese Subcultures gives a unique insight into how and why subcultures evolve and...
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  • Cultural Appropriation in Fashion and Entertainment
    Is it ever acceptable to β€œborrow” culturally inspired ideas? Who has ownership over intangible culture? What role does power inequality play? These questions are often at the centre of heated public debates around cultural appropriation, with new controversies breaking seemingly every day. Cultural Appropriation in Fashion and Entertainment offers a sociological perspective on the appropriation of race, ethnicity, class, sexuality,...
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  • Doing Research in Fashion and Dress
    Whether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology,...
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