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Doing Research in Fashion and Dress
An Introduction to Qualitative Methods
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Check link for latest rating. ( 16 ratings, 2 reviews)
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Doing Research in Fashion and Dress
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is suitable for fashion students, academic researchers, and professionals in the fashion business interested in qualitative research techniques. It provides an accessible foundation in contemporary fashion studies and research methodologies.
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See more"First published in Great Britain by Berg 2011"--T.p. verso.
Introduces qualitative research methodologies and shows how to apply them to fashion research by combining theoretical and practical perspectives.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Whether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.
Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs, and semiotic studies of fashion magazine shoots and advertisements.
This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.
By contextualising history, theory, and practice, Doing Research in Fashion and Dress offers:
- A systematic examination of qualitative research methods in fashion studies in social sciences.
- A practical guide for anyone wishing to conduct fashion research in academia or in the business world.
- An accessible grounding in contemporary fashion studies literature.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Journal of Dress History praises the book as a useful introductory resource for students new to academic fashion research methods, offering clear overviews, practical tips, and guidance for further reading. It is recommended as an ideal reference for both students and lecturers preparing undergraduate teaching materials.
Book Details
INFORMATION
ISBN: 9781350089778
Publisher: Bloomsbury Publishing PLC
Format: Paperback / softback
Date Published: 09 January 2020
Country: United Kingdom
Imprint: Bloomsbury Visual Arts
Edition: 2nd edition
Audience: Tertiary education
DIMENSIONS
Spine width: 8.0mm
Width: 154.0mm
Height: 232.0mm
Weight: 320g
Pages: 176
About the Author
Yuniya Kawamura is Professor of Sociology in the Social Sciences Department at the Fashion Institute of Technology, New York, USA. She is the author of The Japanese Revolution in Paris Fashion (2004) Fashion-ology: An Introduction to Fashion Studies (2005, 2018), Fashioning Japanese Subcultures (2012), Sneakers: Fashion, Gender, and Subculture (2016).
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