1
of
1
Contemporary Issues in Marketing and Consumer Behaviour
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Hardback
$41200
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
Contemporary Issues in Marketing and Consumer Behaviour
$41200
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This text is designed for masters, MBA, and advanced undergraduate students specialising in marketing and consumer behaviour. It also serves as a valuable resource for dissertation research at both undergraduate and postgraduate levels, providing a comprehensive teaching package that maps neatly to a one-semester module.
Latest News
Toys and Books for Pretend Play (Part 1)
From Hape to Melissa & Doug to Bluey, and a whole bunch more, there are...
New Reads to add to your TBR
Fiction and Non Fiction are both pulling some big punches this week with a number...
Talking all things Romantasy with John Campbell on RNZ!
The latest book in a viral series has had some New Zealanders queuing up at...
New Hero Alert! Meet Shannon - our new Warehouse Sidekick
Meet Shannon, one of our newest Warehouse Sidekicks! With a background in inwards goods and...
New Zealand Gothic and Some Wonderfully Atmospheric Novels from Aotearoa
We may be lacking in castles and moors, but we more than make up for...
See more
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation.
Topics new to this edition include:
- the moralised brandscape;
- the politics of consumption;
- the spaces and places of marketing; and
- the relationship between marketing and psychoanalysis.
This popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.
Written by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.
Book Details
INFORMATION
ISBN: 9780415826907
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 18 July 2017
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Illustration: 4 Tables, black and white; 1 Line drawings, black and white; 7 Halftones, black and white; 8 Illustrations, black and white
Audience: Tertiary education
DIMENSIONS
Width: 156.0mm
Height: 234.0mm
Weight: 408g
Pages: 192
About the Author
Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK. Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK. Andreas ChatzidakisΒ is Senior Lecturer in Marketing at Royal Holloway, University of London, UK.
More from Education & Reference
View all-
Revenge of the Tipping Point
Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of The Tipping Point in a startling and revealing light. What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elite universities care so much about sports? What is...Paperback$2999Elsewhere:$3999Unit price /UnavailableAvailableShips in 4-6 weeks -
The Body Keeps the Score
The Body Keeps the Score by Dr Bessel van der Kolk is a compelling and compassionate exploration of the deep-seated impact of trauma on the human body and mind. This groundbreaking work delves into the complex causes of trauma and paints a vivid picture of the revolutionary treatments that are enabling countless individuals to reclaim their lives filled with purpose...Paperback$2400Elsewhere:$3000Unit price /UnavailableIn StockShips Monday -
One Last Question, Prime Minister
From Muldoon to Luxon, untold stories from the House of Parliament Barry Soper has spent close to five decades questioning New Zealand's prime ministers.From the imposing, larger-than-life characters of Rob Muldoon and David Lange, to the golden age of Helen Clark and John Key, and the post-Covid era of Jacinda Ardern and the 'Chrises', Soper's insight and nose for a...Paperback$2800Elsewhere:$3999Unit price /UnavailableIn StockShips Monday -
New ReleaseSong of the Birds
A stunning and panoramic history of native birds in Aotearoa, from the bestselling author of The Meaning of Trees For millions of years, the song of the birds echoed throughout Aotearoa, with no one around to hear it. While the arrival of humans would transform their story forever - birds may have changed us even more. In this beautiful and...Hardback$4499Elsewhere:$5500Unit price /UnavailableIn StockShips Monday -
New ReleaseLucky You're Tough
Lucky You're Tough chronicles the early life of helicopter pilot and NZSAS soldier Mark Law, from growing up in the rural wilds of WhangamΕmona through to surviving a series of life-threatening events that would shape his life and career. After a career as a badged soldier in the NZSAS that led to an intriguing stint with the British SAS and...Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips Monday -
New Release
Hormone Health is Mental Health
Hormone Health is Mental Health is a lifechanging guide to understanding perimenopause and midlife women's mental health - and how understanding your hormones is the first step to feeling like yourself again. This book is for women in their thirties, forties, and fifties who feel like they're falling apart. Women who feel like their brains and bodies are betraying them,...Paperback$3299Elsewhere:$4000Unit price /UnavailableIn StockShips Monday -
New ReleaseAmerican Hagwon
βProfoundly generous and humaneβ DOUGLAS STUARTβEngrossing β¦ brilliantly imaginedβ COLM TΓIBΓNβBreathtaking β¦ I adored itβ ELIF SHAFAKβExtraordinaryβ TARA WESTOVERMin Jin Lee, the acclaimed author of Pachinko, returns with a breathtaking contemporary epic that follows one family as they reckon with personal dreams and familial duty. John and Helen Koh and their three children β Bo, DH and Mido β are...Paperback$3199Elsewhere:$3999Unit price /UnavailableIn StockShips Monday -
The Age Code
What if the food you eat could rewind your biological clock? 'Clear and compelling' β Chris van Tulleken 'Really interesting and insightful' β Joe Wicks 'Fascinating' β Tim Spector From the rising incidence of cancer in the under-50s to increased infertility rates, there are signs everywhere that growing numbers of us are ageing too quickly. Why? Many believe thereβs one...Paperback$2999Elsewhere:$3799Unit price /UnavailableIn StockShips Monday -
Kitchen Confidential
The classic bestseller from the star of Parts Unknown and No Reservations: 25th Anniversary edition, with a new introduction by Irvine Welsh. BEFORE THERE WAS THE BEAR, THERE WAS BOURDAIN. βElizabeth David written by Quentin Tarantinoβ β A.A. Gill βFantastic: as lip-smackingly seductive as a bowl of fat chips and pungent aioliβ β Daily Telegraph After twenty-five years of sex,...Paperback$2500Elsewhere:$2799Unit price /UnavailableIn StockShips Monday -
New ReleaseThe Cauldron
How did an elderly cleric overthrow the Shah of Iran and change the world?Why did Bin Laden attack the USA - and why did the USA destroy Saddam?How did Britain and France carve up the Middle East - and why did the Kurds never get their own state? THE ESSENTIAL GUIDE TO THE MAKING OF TODAY'S MIDDLE EAST: A SPELLBINDING...Hardback$4999Elsewhere:$6000Unit price /UnavailableIn StockShips Monday -
The 48 Laws Of Power
The 48 Laws of Power by Robert Greene is a modern classic that delves into the complexities of power dynamics and strategies for gaining and maintaining power. Greene meticulously examines the principles that have driven those who wield power, from ancient rulers and military leaders to modern-day figures. The book unfolds through historical anecdotes, examining the tactics, victories, and mistakes...Paperback$3400Elsewhere:$4500Unit price /UnavailableIn StockShips Monday -
Fungi of Aotearoa
The complete introduction to finding, identifying and using mushrooms and other fungi in New Zealand. Enter and explore the fascinating world of fungi. In this practical and up-to-date guide, forager and fungus enthusiast Liv Sisson shares her top tips and takes the reader on a journey to discover the unique and diverse fungi Aotearoa has to offer. Discover how to...Paperback$3200Elsewhere:$4500Unit price /UnavailableIn StockShips Monday
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 160,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
