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Yes!
60 secrets from the science of persuasion
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Check link for latest rating. ( 164 ratings, 16 reviews)
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See moreFeaturing ten new chapters - one for each year - that reveal even more secrets of persuasion.
Featuring ten new chapters - one for each year - that reveal even more secrets of persuasion.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Since its publication in 2007, Yes! has shown how small changes can make a big difference to everyone's powers of persuasion—both at work and at home.
Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on decades of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.
Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! contains dozens of tips that you wouldn't want to miss out on—all of them scientifically proven to boost your powers of persuasion.
This special tenth-anniversary edition features ten new chapters of updated research and fresh secrets of persuasion. You will find out how to stop your listeners getting bored, what you can do on your commute to increase your influence, and why being second place is worse than being third. Whether you want someone to promote you, take their medicine, reduce their carbon footprint or even give you their vote, Yes! shows how small changes in your approach can have a dramatic effect on your success.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Reviews for Yes! praise its engaging and insightful content, often drawing parallels with other influential books such as Freakonomics. Readers find it an invaluable guide to the world of social psychology, particularly highlighting its relevance in the realms of business and persuasion. It's described as wise, provocative, and entertaining, and is recommended for those seeking a deeper understanding of influence and behavioural change, whether in professional settings or personal interactions.
Book Details
INFORMATION
ISBN: 9781781257425
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 06 April 2017
Country: United Kingdom
Imprint: Profile Books Ltd
Edition: Main
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 22.0mm
Width: 128.0mm
Height: 196.0mm
Weight: 213g
Pages: 304
About the Author
Steve Martin, Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. In the field of influence and persuasion, Dr. Cialdini is the world's most cited living social psychologist and author of the seminal book Influence. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! and The small BIG.
Also by Noah Goldstein
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The Little Book of Yes
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests. We all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?...Paperback$1899Unit price /UnavailableAvailableShips in 4-6 weeks -
The small BIG
At some point today you will have to influence or persuade someone—perhaps ask a colleague a favour, negotiate with a contractor, or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein, and Robert Cialdini—describe how, in today's information-overloaded world, it is now the smallest...PaperbackSold Out
Also by Professor Robert B. Cialdini
View all-
The Little Book of Yes
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests. We all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?...Paperback$1899Unit price /UnavailableAvailableShips in 4-6 weeks -
The small BIG
At some point today you will have to influence or persuade someone—perhaps ask a colleague a favour, negotiate with a contractor, or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein, and Robert Cialdini—describe how, in today's information-overloaded world, it is now the smallest...PaperbackSold Out
Also by Steve J. Martin
View all-
Yes!
Yes! by Robert Cialdini, Noah J. Goldstein, and Steve J. Martin is an enlightening exploration into the art and science of persuasion, offering readers a wealth of compelling insights drawn from meticulous research and real-world experiments. This bestselling guidebook reveals how seemingly minor adjustments in the way we communicate can wield a significant impact on the decisions and behaviours of...Paperback$5400Unit price /UnavailableAvailableShips in 2-3 weeks -
Influence at Work
Outstanding...This book is superb. — Robert B Cialdini, bestselling author of Influence To be successful at work, you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics, and company policy, but the unspoken rules too. The rules people rarely talk about,...Paperback$2799Unit price /UnavailableAvailableShips in 4-6 weeks -
The Little Book of Yes
This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas, and your requests. We all want to hear 'yes'. 'Yes' connects us to the world and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?...Paperback$1899Unit price /UnavailableAvailableShips in 4-6 weeks -
The small BIG
At some point today you will have to influence or persuade someone—perhaps ask a colleague a favour, negotiate with a contractor, or get your spouse to put out the recycling. In The small BIG, three heavyweights from the world of persuasion science and practice—Steve Martin, Noah Goldstein, and Robert Cialdini—describe how, in today's information-overloaded world, it is now the smallest...PaperbackSold Out
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