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The Product-Led Organization
Drive Growth By Putting Product at the Center of Your Customer Experience
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Format: Hardback
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The Product-Led Organization
$6699
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for software product managers, business leaders, and digital innovators seeking to drive growth through a product-led approach and improve their organisation's customer experience.
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Description
A playbook on product-led strategy for software product teams
There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organisations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organisational priorities. They represent the future of business in a digital-first world.
This book is meant to help you transform your company into a product-led organisation, helping to drive growth for your business and advance your own career. It provides:
- A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences.
- A guide to setting goals for product success and measuring progress toward meeting them.
- A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product.
- Strategies for soliciting, organising and prioritising feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap.
The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.
Book Details
INFORMATION
ISBN: 9781119660873
Publisher: John Wiley & Sons Inc
Format: Hardback
Date Published: 26 October 2020
Country: United States
Imprint: John Wiley & Sons Inc
Audience: General / adult
DIMENSIONS
Spine width: 23.0mm
Width: 158.0mm
Height: 231.0mm
Weight: 431g
Pages: 272
About the Author
TODD OLSON is CEO and co-founder of Pendo, a platform that accelerates and deepens product adoption for companies everywhere. He has raised over $200 million in venture capital, counts over 1,500 customers, and employs 450 people in six offices around the world.
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