The People's Victory
Found a better price? Request a price match
The People's Victory
Latest News
An Evening with Ryan Holiday: Ancient Wisdom for Modern Life
I was lucky enough to see Ryan Holiday speak in Auckland on Tuesday night. I've...
Emma Galloway visits Book Hero
We we delighted to have chef and author, Emma Galloway, visit Hero HQ to promote...
The Play to Screen Report - 15/10/2026
Sacha has rounded up all the latest news from the world of toys, games, movies...
Marnie shares her tips for Spring!
Marnie is our garden expert and Lizzy kills every plant she brings home. We're getting...
My Favourite Thing About Bookish Puzzles
There's something special about seeing your favourite fictional worlds brought to life through beautiful artwork....
See moreA brand-new social history of how Briton's felt about and celebrated VE Day, utilising the rich Mass Observation archives - published to coincide with the 80th anniversary of VE Day in 2025.
In 1937, Charles Madge and Tom Harrisson created the social survey organisation Mass Observation to capture the thoughts, feelings and minutiae of individuals across the British Isles. At its height, Mass Observation had 1,000 concurrent writers—stretching from Penzance to Aberdeen and including miners, academics and housewives—and collected over 1 million individual diary entries between 1937 and 1960.
In The People's Victory, historian Lucy Noakes mines the Mass Observation archive to present a groundbreaking history of how Britons at home celebrated and experienced the end of World War II. Alongside street celebrations and tea parties, we find bonfires and bell ringing, water fights and wagon rides, solitary and shared walks—and copious amounts of alcohol. However, as Noakes also reveals, not everyone felt like celebrating that May: many were still waiting for news of family members who had vanished in the fog of war, whilst thousands of British soldiers were still interned in the Far East.
By centring the voices, feelings and fears of the public at the heart of the People's War, Noakes also traces the hopes and changing attitudes of a nation in flux, revealing how the camaraderie and selflessness of wartime led to the birth of the welfare state.
Book Details
INFORMATION
ISBN: 9781838955120
Publisher: Atlantic Books
Format: Hardback
Date Published: 01 May 2025
Country: United Kingdom
Imprint: Atlantic Books
Edition: Main
Audience: General / adult
DIMENSIONS
Spine width: 32.0mm
Width: 164.0mm
Height: 244.0mm
Weight: 1g
Pages: 352
About the Author
Lucy Noakes is the Rab Butler Professor of Modern History at the University of Essex, a Trustee of the Mass Observation Archive and the current President of the Royal Historical Society. She is a historian of twentieth-century Britain and an expert on the social and cultural history of the Second World War. Her publications include three single authored books - War and the British: National Identity and the Second World War, Women and the British Army 1907-1948 and Dying for the Nation: Death, Grief and Bereavement in Second World War Britain - and three edited collections.
Also by Lucy Noakes
View allMore from History & Military
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
History & Military lists from the team
Explore our curated lists from our heroes to find your next read!



