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The Oyster Book

A Chronicle of the World's Most Fascinating Shellfish Past, Present, and Future
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( 35 ratings, 11 reviews)
Brief Description
An introduction to oysters and their place in our culture and food system, including a quick global history, an account of the current state of oyster farming, and a glimpse of the promising environmental solutions oyster farming offers in this age of food challenges and climate... Read More
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A fascinating and eye-opening chronicle of the global history of oyster farming, the current state of the industry, and the possibilities of investing in oyster farming as a solution to food and climate challenges.

  • Hard copy ARC mailing
  • Social media campaign, including advertisements and giveaways
  • Promotion at conferences and organizations at which the author is invited to appear
  • Promotion to national food media such as Food & Wine and Bon AppΓ©tit, etc.
  • Promotion to national culture outlets such as the Atlantic, the New Yorker, etc.
  • Promotion to food-focused broadcast media such as Milk Street Radio, Splendid Table, etc.
  • Promotion to book-focused radio programs and NPR morning shows
  • Promotion to sustainability outlets
  • Promotion to regional (Massachusetts) TV, radio, print, and online outlets
  • Promotion to advance review media


Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

An introduction to oysters and their place in our culture and food system, including a quick global history, an account of the current state of oyster farming, and a glimpse of the promising environmental solutions oyster farming offers in this age of food challenges and climate change.

The oyster is one of Earth's oldest animals, and fossil records show humans have enjoyed them for hundreds of thousands of years. But like so many other creatures, wild oysters were driven to near extinction by overconsumption and pollution. The Clean Water Act passed in 1972 marked a turning point for water quality, and decades later, we're witnessing a renaissance in oyster culture as the rise of aquaculture (ocean farming) attempts to supply a growing demand for oysters that increases exponentially year after year.

Internationally renowned oyster farmer Dan Martino guides readers through this fascinating history before presenting a detailed breakdown of the current state of the oyster industry as only an insider can describe it. He discusses husbandry, nursery, and farm techniques; the practical side of working with local government to set up a farm; tips for selling into the market; and what qualities make for the perfect oyster. He details the various global styles of farming and the species of oysters farmed, explaining how they differ in size, texture, shape, and tasteβ€”characteristics referred to as 'merroir', to parallel the way 'terroir' illuminates how the origin of place affects taste in wine.

The oyster has never been more relevant as we look to the future and the many challenges presented by climate change and a growing population. Martino explores how the current land-based food production system risks collapse as it tries to keep up with growing demand, and oyster farming, which uses no land and minimal freshwater input, is a natural alternative to more resource-intensive food sources. Oysters are also exceptionally good at capturing carbon, making them a necessary element in the quest for climate change solutions.

The Oyster Book is an exploration of the past, present, and future of humanity's relationship with the oyster, highlighting how humans can learn from our mistakes and harness the oyster's potential for a more sustainable future.

Book Details

INFORMATION

ISBN: 9781572843424

Publisher: Surrey Books,U.S.

Format: Hardback

Date Published: 24 October 2024

Country: United States

Imprint: Surrey Books,U.S.

Illustration: 12 b&w photos throughout

Audience: General / adult

DIMENSIONS

Width: 229.0mm

Height: 152.0mm

Weight: 250g

Pages: 320

About the Author

Dan Martino was a TV producer for a decade when he stumbled upon oyster farming while filming a show. The opportunities within the oyster farming industry were so apparent that Dan promptly changed careers and started his own farm, Cottage City Oysters, off the coast of Martha's Vineyard with his brother Greg. With over a decade of farming under his belt, Dan and the Cottage City Oyster Farm have become international leaders within the 3D regenerative farming industry.

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    An IACP Cookbook Award finalist. A fascinating and eye-opening chronicle of the global history of oyster farming, the current state of the industry, and the possibilities of investing in oyster farming as a solution to food and climate challenges from veteran oyster farmer Dan Martino. The oyster is one of Earth's oldest animals, and fossil records show humans have enjoyed...
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