1
of
1
The Illusionist Brain
The Neuroscience of Magic
Book Hero Magic crafted this summary to help describe this book. While it's new and still
learning, it may not be perfect - your
feedback is welcome!
Summary
Read More
Format: Paperback / softback
$3999
Unit price
/
Unavailable
AVAILABLE WITH SUPPLIER
Ships from our Auckland warehouse within 4-6 weeks
Found a better price? Request a price match
The Illusionist Brain
$3999
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Latest News
Sci-Fi and Fantasy Reads for the Spooky Season
We asked our Sci-Fi and Fantasy reader, Edd, to share his recs for Spooky Season...
Review: In the Room
An emotional and authentic retelling of an extraordinary chapter in our country’s history. Andrew Campbell’s...
An Evening with Ryan Holiday: Ancient Wisdom for Modern Life
I was lucky enough to see Ryan Holiday speak in Auckland on Tuesday night. I've...
Emma Galloway visits Book Hero
We we delighted to have chef and author, Emma Galloway, visit Hero HQ to promote...
The Play to Screen Report - 15/10/2026
Sacha has rounded up all the latest news from the world of toys, games, movies...
See more
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
How magicians exploit the natural functioning of our brains to astonish and amaze us
How do magicians make us see the impossible? The Illusionist Brain takes you on an unforgettable journey through the inner workings of the human mind, revealing how magicians achieve their spectacular and seemingly impossible effects by interfering with your cognitive processes. Along the way, this lively and informative book provides a guided tour of modern neuroscience, using magic as a lens for understanding the unconscious and automatic functioning of our brains.
We construct reality from the information stored in our memories and received through our senses, and our brains are remarkably adept at tricking us into believing that our experience is continuous. In fact, our minds create our perception of reality by elaborating meanings and continuities from incomplete information, and while this strategy carries clear benefits for survival, it comes with blind spots that magicians know how to exploit. Jordi Cam and Luis Martínez explore the many different ways illusionists manipulate our attention—making us look but not see—and take advantage of our individual predispositions and fragile memories.
The Illusionist Brain draws on the latest findings in neuroscience to explain how magic deceives us, surprises us, and amazes us, and demonstrates how illusionists skillfully "hack" our brains to alter how we perceive things and influence what we imagine.
Book Details
INFORMATION
ISBN: 9780691241111
Publisher: Princeton University Press
Format: Paperback / softback
Date Published: 01 June 2022
Country: United States
Imprint: Princeton University Press
Illustration: 33 b/w illus.
Audience: General / adult
DIMENSIONS
Width: 155.0mm
Height: 234.0mm
Weight: 250g
Pages: 248
About the Author
Jordi Cam is a medical doctor and professor of pharmacology at Pompeu Fabra University in Spain. He is a member of the Spanish Society of Illusionism. Luis M. Martnez is a neuroscientist at the Spanish National Research Council at the Institute of Neuroscience in Alicante.
More from Science & Nature
View all-
Raising Hare
THE INSTANT SUNDAY TIMES AND NEW YORK TIMES BESTSELLER SHORTLISTED FOR THE WOMEN'S PRIZE FOR NON-FICTION 2025 SHORTLISTED FOR WATERSTONES BOOK OF THE YEAR 2024 SHORTLISTED FOR THE HATCHARDS AND BIOGRAPHERS' CLUB FIRST BIOGRAPHY PRIZE A BOOK OF THE YEAR FOR THE HAY FESTIVAL, SUNDAY TIMES, THE TIMES, FINANCIAL TIMES, SPECTATOR AND iNEWS 'A beautiful book' - ANGELINA JOLIE 'I...Paperback$2400Elsewhere:$2799Unit price /UnavailableIn StockShips tomorrow -
Nuclear War
The Sunday Times bestselling non-fiction thriller that has to be read to be believed. Baillie Gifford shortlisted, a favourite of Steven Bartlett, with an average reader rating of 4.6, sure to be a mass-market hit. Up to now, no one outside of official circles has known exactly what would happen if a rogue state launched a nuclear missile at the...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips tomorrow -
The Anxious Generation
A powerful argument for reclaiming childhood—and all human relationships—from the online world, from the influential social psychologist and international bestselling author. Jonathan Haidt has spent his career speaking truth and wisdom in some of the most difficult spaces—communities polarised by politics and religion, campuses battling culture wars, and now the mental health emergency hitting teenagers today in many countries around...Paperback$2299Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
Prisoners of Geography
Prisoners of Geography looks at the past, present, and future to offer crucial insights into one of the major factors that determine world history – because if you don’t know geography, you’ll never have the full picture. Originally published in 2015, this completely revised and updated edition brings it up to date with the events and trends of the past...Paperback$2899Unit price /UnavailableIn StockShips tomorrow -
Ultra-Processed People
Launching the runaway bestseller with ambitions to be the biggest non-fiction paperback of the year IT'S NOT YOU. IT'S THE FOOD. "If you only read one diet or nutrition book in your life, make it this one" - Bee Wilson "You've got to get this book in your life . . . Completely compelling . . . Read a page...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips tomorrow -
Pokemon Encyclopedia: Updated and Expanded 2024
The essential guide to all things Pokémon, this year’s Encyclopedia includes all of the details of Ash Ketchum’s battle to become Pokémon World Champion! The new updated and expanded final edition of the Pokémon Encyclopedia! Ash Ketchum’s journey to becoming a Pokémon Master, and winner of the Masters Eight World Championships, has come to an end. Travel through all 8...Hardback$3799Unit price /UnavailableIn StockShips tomorrow -
Kitchen Confidential
The classic bestseller from the star of Parts Unknown and No Reservations: 25th Anniversary edition, with a new introduction by Irvine Welsh. BEFORE THERE WAS THE BEAR, THERE WAS BOURDAIN. ‘Elizabeth David written by Quentin Tarantino’ — A.A. Gill ‘Fantastic: as lip-smackingly seductive as a bowl of fat chips and pungent aioli’ — Daily Telegraph After twenty-five years of sex,...Paperback$2500Elsewhere:$2799Unit price /UnavailableIn StockShips tomorrow -
Sapiens
Sapiens by Yuval Noah Harari is an extraordinary exploration of humanity's history from the dawn of our species to the present day. Harari delves into our evolution, offering insights into the cognitive revolutions that allowed Homo sapiens to rise above other animal species. Traversing through various stages of human development, he examines the Agricultural Revolution, the unification of humankind through...Paperback$2500Elsewhere:$3000Unit price /UnavailableIn StockShips tomorrow -
Talk
A Harvard professor shows how we can become better talkers - and why effective conversation will help us all thrive. Conversation is at the heart of our relationships and decision-making, but the science behind our everyday interactions, and how to improve them, is little known. In Talk, Harvard Professor Alison Wood Brooks provides fascinating insights into the power of effective...Paperback$3000Unit price /UnavailableIn StockShips tomorrow -
Clean & Green
Simple swaps and innovative ideas for cleaning and maintaining your home that won't cost the Earth. Learn how easy it is to make simple swaps in your cleaning and tidying methods for a more eco-friendly home. This beautifully illustrated black and white guide with 101 hints and sustainable, natural cleaning tips and hacks will help you take small steps that...Paperback$2999Unit price /UnavailableIn StockShips tomorrow -
18% offThe Genetic Book of the Dead
From one of the world’s great science writers, a book that explores the deepest principles of evolutionary history. In this groundbreaking new approach to the evolution of all life, Richard Dawkins shows how the body, behaviour, and genes of every living creature can be read as a book – an archive of the worlds of its ancestors. A perfectly camouflaged...Hardback$4000Elsewhere:$5499Unit price /UnavailableIn StockShips tomorrow -
The Coming Wave
The instant Sunday Times bestseller from the ultimate AI insider - the only book you need to read on this subject. An Economist, Financial Times, Guardian, Prospect and Sunday Times Book of the Year Shortlisted for the FT and Schroders Business Book of the Year This is the only book you need to understand our new world - from the...Paperback$2500Elsewhere:$2800Unit price /UnavailableIn StockShips tomorrow
Why buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Science & Nature lists from the team
Explore our curated lists from our heroes to find your next read!
