The Adweek Copywriting Handbook

Name: The Adweek Copywriting Handbook
Brand: Unknown
SKU: 9780470051245
Price: 52.99 NZD
Availability: InStock

The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

By Joseph Sugarman

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Summary

The Adweek Copywriting Handbook by Joseph Sugarman offers insights into crafting compelling advertising copy that captures attention and inspires action. Focusing on the principles and techniques used by successful copywriters, this guide covers essential aspects like understanding consumer psychology, constructing effective sales letters, and utilising language that persuades. It's a practical resource for anyone looking to improve their marketing and writing skills.
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Format: Paperback / softback

$52⁹⁹

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The Adweek Copywriting Handbook

$52⁹⁹

Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're keen on mastering the art of persuasive advertising within the business world. It offers valuable insights into crafting compelling copy that captures attention and drives action, making it ideal for entrepreneurs and marketers aiming to enhance their communication skills.

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Description

Book Details

INFORMATION

ISBN: 9780470051245

Publisher: John Wiley & Sons Inc

Format: Paperback / softback

Date Published: 02 January 2007

Country: United States

Imprint: John Wiley & Sons Inc

Audience: Professional and scholarly

DIMENSIONS

Spine width: 23.0mm

Width: 185.0mm

Height: 231.0mm

Weight: 635g

Pages: 368

Collections

Business & Entrepreneurship Joseph Sugarman Marketing & Sales Non-Fiction

About the Author

JOSEPH SUGARMAN, author of the bestselling Success Forces, is known throughout the advertising world as a copywriting legend and role model. His ads have moved millions of customers to reach for their wallets, and his JS&A Catalog was once America's largest single direct mail catalog of space-age products. He has given copywriting seminars throughout the United States, Europe, Asia, and Australia.

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