Social Media Strategy

Learn how to optimise your social media strategy for sustainable, scalable, and performance-led business growth.

Social Media Strategy by Julie Atherton is a best-selling guide for senior marketing professionals who need to align social media investment with commercial outcomes and long-term brand value. As digital channels fragment and search behaviour increasingly shifts towards AI-powered tools and social platforms, many organisations struggle to translate activity into consistent results.

This book provides a clear, structured framework for planning, executing, and measuring social media strategy in complex, multi-channel environments. It includes new insight into the role of social platforms such as Reddit as discovery engines, the strategic value of brand communities, and the evolving skillsets required across modern marketing teams.

You'll learn how to:

• Select and optimise channels across organic, paid, and emerging platforms
• Measure and interpret social media activity into actionable data insights
• Build and manage diversified influencer and community ecosystems
• Generate brand visibility across social and search platforms, including AI and Reddit
• Acquire and develop skillsets needed across marketing teams

With practical frameworks, downloadable resources, and real-world examples, Social Media Strategy gives senior leaders the clarity, confidence, and structure needed to maximise social media's contribution to sustainable business growth.

Themes include: social media strategy, digital marketing leadership, AI and social search, influencer management, brand communities, performance measurement.