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Selling Contemporary Art

How to Navigate the Evolving Market
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( 34 ratings, 3 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Selling Contemporary Art offers a sophisticated insider's view of the contemporary art market's swift evolution, especially in response to the 2008 global recession. Edward Winkleman, a gallery owner, explores market forces beyond dealers' reach alongside strategies they control. The book covers the rise of art fairs and mega galleries, the impact of online competition, new models of art dealing beyond traditional galleries, and the collaborative roles dealers now play, supported by interviews with international experts. It also delves into important contract types relevant to contemporary art transactions.
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Format: Paperback / softback
$3999
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

This book is essential for gallery owners, art dealers, and artists seeking to understand and navigate the rapidly changing contemporary art market, particularly those interested in the business and contractual aspects of art dealing.

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For Art Dealers Facing Social, Cultural, and Economic Changes in the Contemporary Art World

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A sophisticated examination of today's contemporary art market from an art dealer's point of view, this new book focuses on recent changes in the quickly evolving market. With an emphasis on how the market responded to the global recession that began in 2008, gallery owner Edward Winkleman moves from an examination of the factors beyond the individual dealer's command to those that the dealer can control.

Sections cover:

  • The rise of the art fair
  • The rise of the mega gallery
  • New online competition
  • Models of post-brick-and-mortar art dealing
  • Art dealers as art fair organisers
  • Collaboration in a new era

Coverage is also given to the specifics of contracts contemporary art dealers may need, including an examination of a variety of contracts for representation, consignment, and new forms of contemporary art.

Exhibiting a wide range of interviews with international experts including dealers, collectors, art fair directors, journalists, and online art entrepreneurs, Selling Contemporary Art is a must-read for gallery owners, dealers, and artists affected by the rapid innovations in the art-dealing industry.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Esteemed critic Jerry Saltz praises Winkleman for revealing the hard work and challenges art dealers face, fostering admiration for their role. Dorsey Waxter of Van Doren Waxter Gallery commends the book as a much-needed, well-researched, and insightful analysis of recent developments in the gallery world, recommending it for both newcomers and seasoned professionals.

Book Hero reading reviews

Book Details

INFORMATION

ISBN: 9781621535577

Publisher: Skyhorse Publishing

Format: Paperback / softback

Date Published: 27 April 2017

Country: United States

Imprint: Allworth Press,U.S.

Audience: Professional and scholarly

DIMENSIONS

Spine width: 25.0mm

Width: 152.0mm

Height: 229.0mm

Weight: 442g

Pages: 360

About the Author

Edward Winkleman is the director of the Winkleman Gallery in New York. He is cofounder of the Moving Image art fair and has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua Art, and NADA. He is the author of How to Start and Run a Commercial Art Gallery (Allworth Press) and of EdwardWinkleman.com, a blog that focuses on art (in particular, demystifying the gallery system) and politics. He lives in New York City.

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