Rolex

A concise, detailed history of the Rolex brand, containing comprehensive photographic portraits of sports watches, tool watches, and watches with complications. A concise, detailed history of Rolex - one of the most coveted brands in the world With a collection of partly sporty and partly elegant three-hand watches, an iconic chronograph, and some interesting complications, Rolex has been setting the standard for the Swiss watch industry for more than 60 years. This photo-filled and information-packed volume pays tribute to this sought-after brand and what makes Rolex so special: the outstanding features of perfection. A professional team of authors, led by editor in chief and watch expert Peter Braun, has created a comprehensive and exciting portrait of this coveted luxury brand. From the Rolex company history to an examination of its sports watches, tool watches, and complication watches, this book provides deep insights into the production of the largest Swiss watch manufacturer. AUTHOR: Journalist and author Harry Niemann has been writing about watches since 1992. He's been the Senior Archivist and Historian at Daimler Benz AG for more than two decades. SELLING POINTS: . The Rolex fan will have all the facts at hand in a compact format . A look behind the scenes of production: movements, cases, dials, and final assembly . Includes a catalogue section with the most-beautiful classic models and an overview of the current collection 318 colour images