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Popular Music as Promotion
Music and Branding in the Digital Age
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Popular Music as Promotion
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Essential reading for students and scholars of media, communication, cultural studies and sociology, as well as anyone interested in the intersection of popular music, digital media and promotional culture.
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See more'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges – and what is at stake for music makers and for culture.
Today, recording artists are positioned as 'artist-brands' and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new 'common sense' in the music industries: the gatekeeping and colonisation of popular music by brands.
Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Jason Toynbee praises the book as "truly excellent," highlighting its original research and compelling argument on the subsumption of popular music under branding and advertising. Melissa Aronczyk commends Meier for addressing the tensions between art and commerce with depth and subtlety, calling the work a valuable contribution to critical scholarship on promotional culture.
Book Details
INFORMATION
ISBN: 9780745692227
Publisher: John Wiley and Sons Ltd
Format: Paperback / softback
Date Published: 25 November 2016
Country: United Kingdom
Imprint: Polity Press
Audience: Tertiary education
DIMENSIONS
Spine width: 20.0mm
Width: 145.0mm
Height: 224.0mm
Weight: 295g
Pages: 216
About the Author
Leslie M. Meier is Lecturer in Media and Communication at the University of Leeds. Her research examines the music and cultural industries, advertising, marketing and promotional culture, and consumer culture inside contemporary capitalism.
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