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Points
Mastering the Game of Frequent Flyers
Brief Description
HOW TO MASTER THE GAME OF FREQUENT FLYERS Some say that ‘earning’ and ‘burning’ frequent flyer points is the third most talked about topic at dinner parties and BBQs, after the weather and politics. And splitting points now features regularly in prenups and divorce settlements! Loyalty...
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Description
HOW TO MASTER THE GAME OF FREQUENT FLYERS
Some say that ‘earning’ and ‘burning’ frequent flyer points is the third most talked about topic at dinner parties and BBQs, after the weather and politics. And splitting points now features regularly in prenups and divorce settlements!
Loyalty programs have been around for millennia, and with Australasia’s geographic location and migrant population, it's no surprise that Australia’s most popular loyalty program is run by our national airline. Qantas didn’t invent the frequent flyer scheme but it is the envy of the world in its execution, and here's why:
- 18 million people, including over half of the Australian population, are Qantas Frequent Flyer (QFF) members
- 35% of all credit card transactions across Australia earn Qantas points
- Should Qantas Frequent Flyer program (QFF®) ever split from Qantas' flying business, it would easily list in the ASX top 50 to 100
- The Qantas ‘points economy’ embraces more than 700 partners!
These are amazing statistics for a loyalty program, but are members being rewarded too?
There's more to frequent flyer programs than lounges, upgrades and luggage labels, and it's increasingly important to your health, wealth and happiness to know how to master this new game of life. In this fascinating exposé of frequent flyer loyalty programs (through the case study of Qantas), readers learn how the program started, how it grew to become the icon it is today and how the business of points impacts the Australian economy and the behaviour of many Australians on a day-to-day basis. Most importantly, Points explores ways members and their families can maximise the number of points they earn, burn them wisely, scale the status ladder and keep up with changes which help them master the game.
Book Details
INFORMATION
ISBN: 9781923186569
Publisher: Major Street Publishing
Format: Paperback / softback
Date Published: 06 October 2026
Country: Australia
Imprint: Major Street Publishing
Audience: General / adult
DIMENSIONS
Width: 153.0mm
Height: 234.0mm
Weight: 0g
Pages: 208
About the Author
Author lives in Sydney, New South Wales, Australia.
David Moloney is one of Australia's most experienced management consultants and specialises in business strategy. Since 2011, David runs the global consultingfirmwww.internalconsulting.com(ICG),which is the only Australasian headquartered firm ranked in the top 200 firms globally for the past two years by Forbes and Statista. He first learned about the applied science of loyalty and recognition when he was studying for his MBA at the Sloan School at MIT and has been fascinated ever since by this wonderful, ever-more complex fusion of micro-economics and human psychology, that is the Qantas Frequent Flyer loyalty program. Everyone is some level of expert on the Qantas program, this book, for the first time, applies a management consulting lens to the problem of how do you master the frequent flyer program that is the envy of the world's airlines? As an aside, David enjoyed the privileges of Qantas Frequent Flyer Platinum status for over 25 years, but due to Covid and substitution of face-to-face client meetings with video, David has sadly been demoted to life time Gold Status. He has yet to throw away his beloved platinum tags.
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