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Podcasting in a Platform Age
From an Amateur to a Professional Medium
Series: Bloomsbury Podcast Studies
Brief Description
Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts...
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See more"John Sullivan explores how podcasting has developed as a medium in the 21st century, examining the impacts of professionalization, online platforms and monetization, and what the future holds"--
John Sullivan explores how podcasting has developed as a medium in the 21st century, examining the impacts of professionalization, online platforms and monetization, and what the future holds.
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Description
Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form.
Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of media corporations. Legacy radio and new media platform giants like Google, Apple, Amazon, and Spotify are also making big (and expensive) moves in the medium by acquiring content producers and hosting platforms.
This book focuses on three major aspects of this transformation: formalisation, professionalisation, and monetisation. Through a close read of online and press discourse, analysis of podcasts themselves, participant observations at podcast trade shows and conventions, and interviews with industry professionals and individual podcasters, John Sullivan outlines how the efforts of industry players to transform podcasting into a profitable medium are beginning to challenge the very definition of podcasting itself.
Series: Bloomsbury Podcast Studies
View all-
Podcasting in a Platform Age
Podcasting in a Platform Age explores the transition underway in podcasting by considering how the influx of legacy and new media interest in the medium is injecting professional and corporate logics into what had been largely an amateur media form. Many of the most high-profile podcasts today, however, are produced by highly-skilled media professionals, some of whom are employees of...Paperback$5199Unit price /UnavailableAvailableShips in 4-6 weeks -
Empathy Machines
The first book-length treatment of This American Life, Empathy Machines contextualizes the influential show within the history of radio, looking back to radio’s golden era and the para-social connections that it encouraged, as well as the formation of NPR in the 1960s and the “Great Society Liberalism” that guided its programming and approach to the audience. Empathy Machines identifies This...Paperback$4999Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9781501380693
Publisher: Bloomsbury Publishing Plc
Format: Paperback / softback
Date Published: 22 February 2024
Country: United States
Imprint: Bloomsbury Academic
Illustration: 17 bw illus
Audience: Tertiary education
DIMENSIONS
Spine width: 18.0mm
Width: 140.0mm
Height: 216.0mm
Weight: 380g
Pages: 296
About the Author
John L. Sullivan is Professor in the Department of Media and Communication at Muhlenberg College, USA. His research explores the links between media and systems of social and economic power. He has published articles on podcasting production in the United States, focusing on the processes of formalization and monetization of amateur and semi-professional labor. He is the author of Media Audiences, 2nd edition (2020).
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