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Brief Description
Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design. The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these...
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See moreThe first comprehensive study of corporate identity design manuals from the golden era of identity design.
Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design
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Description
Introducing Manuals - the most comprehensive study of corporate identity design manuals from the golden era of identity design.
The 41 manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing you to fully appreciate these wonderful examples of sophisticated information design. These include manuals for Canadian National Railways (1965); New York City Transit Authority (1970); Olivetti (1971); NASA (1976); PTT [Dutch postal/telephone services] (1989); and RAC (1998).
The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne, Martha Fleming, Greg D'Onofrio, and Patricia Belen. It also includes interviews with branding and visual identity practitioners Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis, and John Bateson.
Book Details
INFORMATION
ISBN: 9780500028827
Publisher: Thames & Hudson Ltd
Format: Hardback
Date Published: 07 November 2024
Country: United Kingdom
Imprint: Thames & Hudson Ltd
Illustration: From mostly existing print PDFs. Add 32pp new content; 1000 Illustrations, color
Contributors:
- Foreword by Massimo Vignelli
Audience: General / adult
DIMENSIONS
Width: 234.0mm
Height: 279.0mm
Weight: 3080g
Pages: 600
About the Author
Adrian Shaughnessy is a graphic designer, writer and senior tutor at the Royal College of Art, London. He has written numerous books, including a compendium of his design journalism, Scratching the Surface, and monographs devoted to designers Herb Lubalin and Ken Garland. In 1988, Shaughnessy cofounded design studio Intro; today he runs ShaughnessyWorks, a consultancy combining art direction, writing, editing, and lecturing, and is a codirector of Unit Editions. Tony Brook AGI is a designer, artist, educator, publisher, collector, and curator. He co-founded his London based studio SPIN and publisher of books on visual culture, Unit editions in 2009.
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