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Leading the Customer Experience
How to Chart a Course and Deliver Outstanding Results
Book Hero Magic crafted this summary to help describe this book. While it's new and still
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Summary
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Format: Paperback / softback
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Leading the Customer Experience
$8399
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for business leaders, managers and professionals across sectors who are responsible for or interested in enhancing customer experience. It is especially relevant for those seeking strategic frameworks and practical advice on adapting to technological changes and improving customer loyalty.
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See moreLead your organization with a customer experience vision that captures the voice of the customer and empowers employees to improve how they develop, market and sell your products and services.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
DISTINGUISHED FAVOURITE: NYC Big Book Award 2021 - Marketing & PR
Many organisations and leaders struggle to respond effectively to fast-evolving customer expectations driven by innovations in products, services, and technologies such as AI and mobile. Failing to build the necessary strategy, culture, and processes, they suffer from high costs, dissatisfied customers, and brand damage.
The mandate to get customer experience
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Praised by marketing and customer experience leaders such as Seth Godin and Jeanne Bliss, Leading the Customer Experience is recognised for its expert, practical approach. Reviewers highlight its value as a comprehensive guide that cuts through jargon and delivers meaningful lessons to advance both strategy and leadership. It is recommended for its clarity, real-world applicability, and depth of insight into customer experience leadership.
Book Details
INFORMATION
ISBN: 9781789666878
Publisher: Kogan Page Ltd
Format: Paperback / softback
Date Published: 03 May 2021
Country: United Kingdom
Imprint: Kogan Page Ltd
Contributors:
- Foreword by Scott McKain
Audience: Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 15.0mm
Width: 165.0mm
Height: 235.0mm
Weight: 430g
Pages: 280
About the Author
Brad Cleveland is known globally as one of today's foremost experts in customer strategy and management. He has worked across 45 states and 60 countries for clients as diverse as American Express, Apple, USAA, the University of California and the federal governments of Australia, Canada and the U.S. His books, articles and LinkedIn Learning courses have been translated into a dozen languages. He was a founding partner and former CEO of the International Customer Management Institute. Today, he is a sought-after consultant and speaker. He divides his time between Sun Valley, Idaho and San Diego, California.
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