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Interpreting and Experiencing Disney
Mediating the Mouse
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Interpreting and Experiencing Disney
$21699
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
The book is ideal for scholars in the humanities and social sciences, higher education students, and general readers interested in cultural studies, media, and the societal impact of entertainment corporations like Disney.
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The name 'Disney' is synonymous with its expansive franchises, from princesses to theme parks. The power of the Disney brand is its role as a cultural influencer across multiple generations across the globe. This collection of essays takes a look at Disney beyond its behemoth corporate presence and into the threads of the Disney experience. 3 b/w illus.
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Description
Interpreting and Experiencing Disney is a collection of essays that explores the wide-ranging influence of the Walt Disney Company.
It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences.
Fans of Disney build connections with their favourite characters and franchises, fuelled by Disneyβs marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages.
This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporationβs massive marketing machine and how the corporate response, in turn, shapes the fan experience.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
βThis volume offers a concentrated focus on Disneyβs ongoing dialogue with society, particularly reflecting the cultural flux of 2020s America. It is a significant contribution to Disney studies, showcasing the companyβs evolving role and continuous engagement with its audience.β β Noah Zweig, International Journal of Communication
Recommended for upper-division undergraduates, faculty, and general readers. β CHOICE
Book Details
INFORMATION
ISBN: 9781789384741
Publisher: Intellect
Format: Hardback
Date Published: 09 March 2022
Country: United Kingdom
Imprint: Intellect Books
Illustration: 3 Halftones, black and white
Contributors:
- Edited by Priscilla Hobbs
Audience: General / adult, Professional and scholarly
DIMENSIONS
Spine width: 16.0mm
Width: 170.0mm
Height: 244.0mm
Weight: 599g
Pages: 246
About the Author
Priscilla Hobbs, Ph.D., researches primarily Disney and American studies, with special emphasis on Disneyland. She is the author of the book, Walt's Utopia: Disneyland and American Mythmaking, about Disneyland and the Cold War. She is currently an associate dean at Southern New Hampshire University.Β
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