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How to Be Avant-Garde

Modern Artists and the Quest to End Art
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Brief Description
"Art has poisoned our life," proclaimed Dutch artist and De Stijl cofounder Theo van Doesburg. Reacting to the tumultuous crises of the twentieth century, especially the horrors of World War I, avant-garde artists and writers sought to destroy art by transforming it into the substance of... Read More
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The strange story of the twentieth-century artists who sought to destroy art by transforming it into the substance of everyday life

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"Art has poisoned our life," proclaimed Dutch artist and De Stijl cofounder Theo van Doesburg. Reacting to the tumultuous crises of the twentieth century, especially the horrors of World War I, avant-garde artists and writers sought to destroy art by transforming it into the substance of everyday life. Following the evolution of these revolutionary groups, How to Be Avant-Garde charts its pioneers and radical ideas.

From Paris to New York, from Zurich to Moscow and Berlin, avant-gardists challenged the confines of the definition of art along with the confines of the canvas itself. Art historian Morgan Falconer starts with the dynamic Futurist founder Filippo Tommaso Marinetti, whose manifesto extolling speed, destruction, and modernity seeded avant-gardes across Europe. In turn, Dadaists Hugo Ball and Emmy Hennings sought to replace art with political cabaret, and the Surrealists tried to exchange it for tools to plumb the unconscious.

He guides us through the Russian Constructivists with their adventures in advertising and utopianism and then De Stijl with the geometric abstractions of Piet Mondrian. The Bauhaus broke more boundaries, transmuting art into architecture and design. Finally, the Situationists swapped art for politics, with many of their ideas inspiring the 1968 Paris student protests.

How to Be Avant-Garde is a journey through the interlocking networks of these richly creative lives with their visions of a better world, their sometimes sympathetic but often strange and turbulent conversations, and their objects and writings that defied categorization.

Book Details

INFORMATION

ISBN: 9781324123330

Publisher: WW Norton & Co

Format: Paperback / softback

Date Published: 27 January 2026

Country: United States

Imprint: WW Norton & Co

Illustration: 13 black-and-white illustrations

Audience: General / adult

DIMENSIONS

Spine width: 20.0mm

Width: 140.0mm

Height: 211.0mm

Weight: 255g

Pages: 288

About the Author

Morgan Falconer, a critic and art historian, teaches at Sotheby’s Institute of Art. He is the author of Painting Beyond Pollock and has written for publications including the Economist, the Times (UK), Art in America, and Frieze. He lives in Queens, New York.

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  • How to Be Avant-Garde
    "Art has poisoned our life," proclaimed Dutch artist and De Stijl cofounder Theo van Doesburg. Reacting to the tumultuous crises of the twentieth century, especially the horrors of World War I, avant-garde artists and writers sought to destroy art by transforming it into the substance of everyday life. Following the evolution of these revolutionary groups, How to Be Avant-Garde charts...
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