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Design Thinking for Business and Management

Strategies, Principles and Practice for Innovation
By Mersha Aftab
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Brief Description
Understand how to think outside of the box by learning the vital and strategic role design thinking plays across businesses. Design Thinking and Management is an ideal textbook for final-year undergraduate and postgraduate students studying on Design Thinking and Design Management courses. This textbook explores: How... Read More
Format: Paperback / softback
$10799
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Releases 30th December 2026 (Approx. Date) Pre-order  "Design Thinking for Business and Management" now to secure your copy from our first shipment

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Understand both the key principles and strategic practices of design thinking to tackle business challenges with this upper-level undergraduate and postgraduate textbook.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Understand how to think outside of the box by learning the vital and strategic role design thinking plays across businesses.

Design Thinking and Management is an ideal textbook for final-year undergraduate and postgraduate students studying on Design Thinking and Design Management courses. This textbook explores:

  • How to utilise design strategies and principles to solve problems
  • Digital and technological advancements that lead to transformation
  • Ethic, social and sustainable considerations within design thinking
  • Human-centred approaches to success and fostering innovation

Understand the key concepts of design thinking and management by engaging with practical examples throughout this book from Nike, Tesla, Netflix, Zappos, and 3M. In-text features include a glossary, learning outcomes, chapter summaries, exercise questions, and real-world examples.

Online resources include PowerPoint slides for lecturers and a lecturer's manual.

Book Details

INFORMATION

ISBN: 9781398626034

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 November 2026

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 170.0mm

Height: 240.0mm

Weight: 666g

Pages: 296

Collections

Business & Entrepreneurship Business Innovation & Creativity Business Leadership & Management Company Culture & Human Resources Computing & Technology Education & Reference Mersha Aftab Non-Fiction Non-Fiction Pre-Orders Pre-order Books Pre-orders Pre-orders by Release Date Technology & Digital Transformation in Business

About the Author

Dr Mersha Aftab is an Associate Professor, researcher and international consultant specialising in empathy-led transformation, human-centred design and design thinking. Her interdisciplinary work spans business, management, technology, healthcare and the built environment, with a particular focus on how organisations navigate innovation, digital transformation and complex change. She has led interdisciplinary research and industry collaborations across academia, government and the private sector, developing practical frameworks and tools that place people at the centre of transformation. She is also the founder of the empathy group, which brings together stakeholders from the public, private and higher education sectors to advance the role of design in driving meaningful transformation.

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