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Creativity in PR and Communications

Concepts and Practices for Innovation
By Stuart Mayell and Jon Cope
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Brief Description
Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their... Read More
Format: Paperback / softback
$10499
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Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and meet targets.

Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:

  • Fostering a creative mindset
  • Cultivating creativity
  • Creative thinking
  • Creative ideation processes
  • AI as a tool to assist creativity
  • Using creativity to enhance briefs and campaigns

With this textbook, students are provided with the practical insights, theories, and models needed to become more creative and use that creativity toward PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace through research, theory, and practical insights.

Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems.

This book is full of real-world examples from global companies such as Dove and Samsonite, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes, and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.

Book Details

INFORMATION

ISBN: 9781398620803

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 November 2025

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Width: 170.0mm

Height: 240.0mm

Weight: 250g

Pages: 304

Collections

Business & Entrepreneurship Jon Cope Marketing & Sales Non-Fiction Stuart Mayell

About the Author

Jon Cope is the Course Leader of the MA in Public Relations at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in consumer and healthcare sectors. Stuart Mayell is Visiting lecturer at the University of Westminster, UK. Stuart is also a communications professional with over 25 years of experience.

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