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Connect
How to Inspire, Influence and Energise Anyone, Anywhere, Anytime
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Check link for latest rating. ( 81 ratings, 8 reviews)
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for anyone seeking to improve their communication skills, including speakers, writers, professionals in networking roles, and those interested in persuasive storytelling. It suits readers looking to engage audiences more effectively in both personal and professional contexts.
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See moreA brand new guide to communicating for success by making immediate and indelible connections: it's How to Win Friends and Influence People crossed with Talk Like Ted.
A brand new guide to communicating for success by making immediate and indelible connections: it's How to Win Friends and Influence People crossed with Talk Like Ted.
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
feedback is welcome!
Description
Why do some people radiate energy when they speak whilst others fizzle out before they've even begun? How do some writers make our hearts race whilst others make us feel like closing the book? Why are some work colleagues seemingly more influential, or funnier, than others?
Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane. Like hot-wiring a car, connections are able to bypass logic and access our deepest instincts and emotions, generating an instant neurological reaction.
Connect reveals the secret art of making connections in eleven engaging, revelatory chapters. It blends cutting-edge neuroscience with ancient rhetoric and wonderfully shareable examples from popular culture; and it incorporates exercises to help work your own creative muscles, so you can become quicker at making connections and finding your own stories, metaphors, analogies, and jokes. If you want more sparkle when you speak, more power when you present, more wow when you write, then this book will show you the skills to connect with anyone about anything, anytime and anywhere.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Critics praise Connect for being erudite, entertaining, and insightful. Alan Johnson highlights Lancaster's engaging style, while Viv Groskop appreciates the accessible advice on creating meaningful connections. Professor Ian Robertson commends the blend of persuasion and neuroscience, and Terry Szuplat recommends it for deepening audience engagement. The book is valued for its inspiring insights and practical guidance on using humour and playfulness in communication.
Book Details
INFORMATION
ISBN: 9781788706438
Publisher: Bonnier Books Ltd
Format: Paperback / softback
Date Published: 09 June 2022
Country: United Kingdom
Imprint: Heligo Books
Audience: General / adult
DIMENSIONS
Spine width: 26.0mm
Width: 138.0mm
Height: 217.0mm
Weight: 336g
Pages: 368
About the Author
Simon Lancaster first started writing speeches in the late 1990s for members of Tony Blair's Cabinet. He has since gone on to write speeches for the CEOs of some of the world's biggest companies. He is an Executive Fellow of Henley Business School and lectures on Creative Writing at the University of Cambridge. Simon regularly appears on BBC and Sky News discussing speeches and has written articles for the Guardian, Daily Mail, Spectator, Prospect and GQ. He frequently makes keynote speeches at major conferences around the world and his social media videos attract hundreds of thousands of views. His 2016 TEDx Talk 'Speak like a Leader' has had more than three million views. He lives in the Brecon Beacons with his wife, two daughters, a dog, two cats and several chickens
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