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Beating the Algorithm

By Cheo Ming Shen and Tong Ming Shen
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Brief Description
The business and life lessons of a Gen Y Asian entrepreneur Dive into the riveting journey of Cheo Ming Shen in Beating the Algorithm, where entrepreneurship, life lessons, and personal growth intertwine to form a narrative of resilience and vision. From his childhood dreams inspired by... Read More
Format: Paperback / softback
$3600
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The business and life lessons of a Gen Y Asian entrepreneur

Dive into the riveting journey of Cheo Ming Shen in Beating the Algorithm, where entrepreneurship, life lessons, and personal growth intertwine to form a narrative of resilience and vision. From his childhood dreams inspired by the Japanese manga Doraemon, to navigating the high stakes of corporate leadership and the unpredictable tides of Silicon Valley-style innovation in Southeast Asia, Cheo's story is a masterclass in understanding the game of life.

This book isn't just about business; it's about the human spirit's capacity to adapt, learn, and succeed against all odds. Cheo shares his ascent from a self-described academic underachiever to the CEO of a publicly listed company, detailing the rollercoaster of launching startups like Nuffnang and Dayre, facing betrayals, and embracing the unexpected joys of life like his marriage and fatherhood.

With candid reflections on success, failure, and the art of pivoting in both business and personal life, Beating the Algorithm offers invaluable insights for entrepreneurs, dreamers, and anyone looking to find their path in an ever-changing world. Cheo's narrative is both a cautionary tale and an inspiring saga, proving that with the right mindset, you can indeed "beat the algorithm" of life. Discover how to find purpose, build trust, and turn every life experience into a stepping stone for greatness.

Book Details

INFORMATION

ISBN: 9789815295368

Publisher: Penguin Random House SEA

Format: Paperback / softback

Date Published: 06 January 2026

Country: Singapore

Imprint: Penguin Random House SEA

Audience: General / adult

DIMENSIONS

Spine width: 20.0mm

Width: 136.0mm

Height: 214.0mm

Weight: 320g

Pages: 288

Collections

Arts & Culture Biography & Memoir Cheo Ming Shen Non-Fiction Penguin Books Tong Ming Shen

About the Author

Cheo Ming Shen is a serial entrepreneur, investor, and social media strategist with over twenty years of experience in the digital and business landscape. As the co-founder of Nuffnang, the world's first blog advertising network, and Netccentric, a pioneering influencer marketing company, he has played a pivotal role in shaping the digital marketing industry in Asia. His ventures have impacted thousands of content creators, brands, and businesses, helping them navigate the ever-evolving online space.

Beyond business, Ming Shen is a passionate mentor, speaker, and investor who believes in paying it forward. Through his insights on leadership, resilience, and innovation, he has inspired aspiring entrepreneurs and professionals to challenge the status quo and carve their own paths to success.

Born and raised in Singapore, Ming Shen's journey--from struggling student to accomplished entrepreneur--has shaped his philosophy on success, failure, and personal growth. His experiences across different industries, cultures, and leadership roles provide a unique perspective on thriving in an increasingly competitive world.

In Beating the Algorithm, he shares the lessons, failures, and triumphs that have defined his career, offering readers an unfiltered look at what it truly takes to win in life and business.

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