ASA's Guide to Getting Published: Understanding and navigating Australia's book industry

Writing a book is hard work. Knowing what to do next can be even harder. There are so many questions to be asked and answered. How does the publishing industry really work? How do you go about submitting a manuscript so that it gets further than the dreaded slush pile? Do you need the help of an agent and, if so, how much will that cost you?

If you're lucky enough to receive a publishing offer, what do you need to know about the contract and how to negotiate the best deal? And if you decide, like a growing number of writers, that self-publishing might be for you, how do you avoid the cowboys who are only out to rip you off?

Help is at hand. Juliet Rogers, publisher and former CEO of the Australian Society of Authors, knows the book industry inside out. Over more than 30 years she has been a bookseller, a sales rep, a publisher and an author advocate. In this accessible, easy-to-use book, rich in information, she shares her vast experience to demystify the publishing industry, steer you away from common mistakes and help give your book the best chance of success.

Written in a warm, straight-talking style, ASA's Guide to Getting Published is an indispensable addition to the shelves of any aspiring author.

Author Bio: Juliet Rogers has spent her career in the book industry, working across every sector including bookselling, publishing and author advocacy. She was Managing Director of Random House in both New Zealand and Australia, followed by 10 years as CEO of Murdoch Books. She then set up her own small publishing and consultancy business, The Wild Colonial Company, before taking up the reins as CEO of the ASA from 2016 to 2020.

Juliet has also held the roles of Chair of Booksellers New Zealand, President of the Australian Publishers Association and was the inaugural chair of the industry's charity, The Indigenous Literacy Foundation. She is currently Managing Director and Publisher at Echo Publishing. This varied experience has allowed her to gain insight into the challenges and opportunities that face all the key players in the industry.