William Poundstone

People used to download music for free; then Steve Jobs convinced them to pay for it. How? By charging 99 cents. Prada and other luxury stores stock a few obscenely expensive items—just to make the rest of their inventory seem like a bargain. Why do text messages cost money, while emails are free? Why do jars of peanut butter keep...

In 2017, Tesla received half a million job applications. How do top companies choose which people to hire? It’s through interviews asking uniquely demanding questions testing imagination, persistence, and creativity. How Do You Fight a Horse-Sized Duck? explores the new world of interviewing at A-list employers. It will tell how new developments in psychographics have changed the interviewing process. It...