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The Handbook of Communication and Corporate Reputation
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The Handbook of Communication and Corporate Reputation
$17500
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Essential for scholars, students, and professionals in communication studies, corporate communication, and business ethics seeking an authoritative reference on corporate reputation.
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See moreWith the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell s series of handbooks on communication and media reflects the growing visibility of large businesses ethical profiles, and tracks the benefits that positive public attitudes can bring.
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.
The Handbook of Communication and Corporate Reputation serves as the definitive research collection for a fast-growing field, featuring contributions by key international scholars. It brings together state-of-the-art communication studies insights on corporate reputation and identifies and addresses the lacunae in the research literature. Additionally, it applies new theoretical frameworks to corporate reputation.
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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. The Handbook of Communication and Corporate Reputation serves as the definitive research collection...Hardback$17500Unit price /UnavailableAvailableShips in 2-3 weeks -
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Book Details
INFORMATION
ISBN: 9780470670989
Publisher: John Wiley and Sons Ltd
Format: Hardback
Date Published: 17 May 2013
Country: United Kingdom
Imprint: Wiley-Blackwell
Contributors:
- Edited by Craig E. Carroll
Audience: Professional and scholarly
DIMENSIONS
Spine width: 34.0mm
Width: 178.0mm
Height: 255.0mm
Weight: 1179g
Pages: 656
About the Author
Craig E. Carroll is Visiting Scholar in CorporateCommunication at New York University s Stern School ofBusiness and Senior Research Fellow with the Reputation Institute,LLC. He serves on the adjunct faculty at the IE CommunicationSchool in Madrid, Spain and USI Universita della Svizzeraitaliana in Lugano, Italy. He is Past Chair of the InternationalCommunication Association s (ICA) Public Relationsdivision. He is editor of Corporate Reputation and theNews Media, and serves on the editorial boards for CorporateCommunication, Corporate Reputation Review, Journalof Communication, Journal of Public Relations Research,Public Relations Journal, Public Relations Inquiry,and Public Relations Review. His research on corporatereputation has been presented in over 15 countries.
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