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Sway

The Irresistible Pull of Irrational Behaviour
By Rom Brafman and Ori Brafman
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Check link for latest rating. ( 19,722 ratings, 1,119 reviews)
Book Hero Magic crafted this summary to help describe this book. While it's new and still learning, it may not be perfect - your feedback is welcome! Summary
Sway by Rom and Ori Brafman delves into the psychological forces that drive irrational decision-making, even when we believe we are being logical. Through engaging anecdotes and research findings, the authors explain how emotions, social dynamics, and cognitive biases influence our choices in unexpected ways, urging us to become more aware of these patterns to mitigate their impact on our lives. This self-help book aims to enhance personal development by offering insights into making more rational decisions amidst complex emotional triggers.
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Format: Paperback / softback
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?

You might enjoy this book if you're interested in exploring the unexpected forces that influence your decision-making and behaviour. The authors delve into psychological factors and real-life scenarios that can sway your choices, offering insight into how these hidden currents shape your everyday decisions.

Book Hero thinking about your next read

Why are we more likely to fall in love when we feel in danger? Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history? This book lets you discover the answers.

DISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOUR

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

DISCOVER THE HIDDEN FORCES THAT SABOTAGE RATIONAL BEHAVIOUR

Why are we more likely to fall in love when we feel in danger?

Why would an experienced pilot disregard his training and the rules of the aviation industry, leading to the deadliest airline crash in history?

Why do we find it near-impossible to re-evaluate our first impressions of a person or situation, even when the evidence shows we were wrong?

Discover the answers in Sway.

We all believe we are rational beings, yet the truth is that we're much more prone to irrational behaviour than we realise or like to admit. In this compelling book, Ori and Rom Brafman reveal why. Looking at irrational behaviour in fields as diverse as medicine, archaeology, and the legal system, they chart the psychological undercurrents that influence even our most basic decisions. In doing so, they draw on the latest research in social psychology and behavioural economics to reveal the irresistible forces that sway us all.

Sway is a fascinating insight into the way we all behave and will change the way you view the world.

Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?

Sway is celebrated for offering an engaging look into how our decision-making processes can be influenced by unseen forces. It is often compared to works like Blink and Freakonomics for its compelling exploration of behavioural science. Reviews praise it as both a challenging and thought-provoking read, effectively blending insights with readability.

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Book Details

INFORMATION

ISBN: 9780753516829

Publisher: Ebury Publishing

Format: Paperback / softback

Date Published: 05 February 2009

Country: United Kingdom

Imprint: Virgin Books

Illustration: none

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 14.0mm

Width: 126.0mm

Height: 198.0mm

Weight: 156g

Pages: 224

Collections

Business & Entrepreneurship Business Leadership & Management Company Culture & Human Resources Education & Reference Mindset & Self Help New Year, New You Non-Fiction Ori Brafman Penguin Books Personal Development Philosophy & Psychology Rom Brafman Self-Help & Personal Development

About the Author

Ori Brafman is the author of The Starfish and the Spider (Portfolio, 2007). He lectures internationally in front of Fortune 500, government and military audiences. He also serves on the boards of non-profit organisations A Home Within and The Plexus Institute. He holds an MBA from Stanford Graduate School of Business. Rom Brafman holds a doctoral degree in psychology and runs a private practice in Palo Alto, California. He has won awards for excellence in teaching and promoting positive human growth.

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