Nicklas Brendborg

SHORTLISTED FOR THE ROYAL SOCIETY SCIENCE BOOK PRIZE AN INTERNATIONAL BESTSELLER 'Refreshingly clear' Sunday Times 'A hugely enjoyable slice of popular science' Daily Mail A journey from the farthest reaches of the globe to the most cutting-edge research to explore everything the natural world and science have to offer on the mystery of ageing. From the backwards-ageing jellyfish to the...

Modern society is plagued by health epidemics: obesity, record levels of loneliness, increasing mental health problems and various forms of addiction. From the outside, all these issues might not seem related. But a single phenomenon actually ties them all together: superstimuli. Superstimuli are behaviours, objects, and social cues that are exaggerated, unnatural versions of things we have evolved to want...