Nathan Baird

Take a Design-led Approach to Innovation Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky, and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process, where customer needs are researched, insights are distilled, solutions are ideated, prototyped, and tested, and business models are shaped....

Turn innovation into your team’s competitive edge The world you’re leading in is more volatile and complex than ever before, and competition and disruption move faster than any plan can account for. You’re expected to drive fresh thinking in your team, but you also have to meet your usual delivery targets. Innovation Eats Uncertainty shares the mindset and tools you...