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Sport and the Media
Managing the Nexus
Series: Sport Management Series
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Format: Hardback
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Sport and the Media
$44700
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Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
Ideal for students on degree courses in sport and media, sport media management, or sport communication. Also invaluable for sport media professionals and managers seeking to enhance their media relations and communication expertise.
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Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors.
Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Series: Sport Management Series
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Sport and the Media
Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the...Paperback$13700Unit price /UnavailableAvailableShips in 4-6 weeks -
Sport and the Media
Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the...Hardback$44700Unit price /UnavailableAvailableShips in 4-6 weeks
Book Details
INFORMATION
ISBN: 9780415839815
Publisher: Taylor & Francis Ltd
Format: Hardback
Date Published: 29 June 2015
Country: United Kingdom
Imprint: Routledge
Edition: 2nd edition
Illustration: 13 Tables, black and white; 14 Line drawings, black and white
Audience: Tertiary education
DIMENSIONS
Width: 174.0mm
Height: 246.0mm
Weight: 740g
Pages: 304
About the Author
Matthew Nicholson is an Associate Professor within the Centre for Sport and Social Impact at La Trobe University, Australia. Matthewβs research interests include the social impact of sport, the capacity of the community sport sector, increasing participation in sport and physical activity, the sport media nexus and efficacy of government policy. Matthew is the author and editor of a wide range of books, including Sport Management: Principles and Applications, Participation in Sport, Sport and Policy: Issues and Analysis and Sport and Social Capital AnthonyΒ Kerr is a Lecturer in the Department of Management and Marketing at La Trobe University, Australia. He has designed and delivered a wide range of subjects in sport business and marketing and his research interests focus on brand equity and professional football, especially the contribution that foreign fans (βsatellite supportersβ) can make to an organisationβs bottom line in a global marketplace. He has been recognised for excellence in teaching and has a proven track record in marketing, sponsorship and media relations for sport organizations worldwide, and has worked with some of the worldβs most famous brands: Nike, AT&T Wireless, SEGA, TimeWarner and the UK Super League Merryn Sherwood is a former award-winning newspaper journalist, who has worked in the media space at major events including the Vancouver 2010 Winter Olympic Games, 2010 Singapore Youth Olympic Games, Delhi 2010 Commonwealth Games, the 2011 Rugby World Cup and the Australian Open. Since 2011 she has worked as a media contractor for the International Triathlon Union, including driving the ITUβs social media channels at the London 2012 Olympic Games and editing Mind, Body, Soul - 25 Years of the International Triathlon Union, a limited edition book release to celebrate 25 years of the ITUβs history. She is currently undertaking a PhD that explores the roles of communications and media relations staff within Australian sports organisations at La Trobe University, where she also teaches in the sport management programme
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Sport and the Media
Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the...Paperback$13700Unit price /UnavailableAvailableShips in 4-6 weeks
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Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the...Paperback$13700Unit price /UnavailableAvailableShips in 4-6 weeks -
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Sport and the Media
Successful media relations and a sound communication strategy are essential for all sport organisations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the...Paperback$13700Unit price /UnavailableAvailableShips in 4-6 weeks
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