Bob Stewart

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope...

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope...

Shortlisted for the Australian Society for Sports History (ASSH) Biennial Book Prize Unlike every other sport that has captured the nation’s interest, Australian football is not a copy, a clone, or a hand-me-down of European culture. Rather, it is a game with special qualities, which arose from a distinctive series of events in the fledgling colony of Victoria. It grew...