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7 Lessons in Marketing

Master Marketing Basics in 7 Steps
By Eric Davies
Series: TYW
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Brief Description
A SHORT COURSE IN MARKETING BASICS. 7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and... Read More
Format: Paperback / softback
$2999
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7 short lessons to help you become a great marketer.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

A SHORT COURSE IN MARKETING BASICS.

7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.

Lesson 1: What is marketing?
Lesson 2: Marketing and the customer
Lesson 3: Marketing information and marketing research
Lesson 4: Strategic marketing
Lesson 5: The marketing mix - product and price
Lesson 6: The marketing mix - place
Lesson 7: The marketing mix - promotion

Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.

ABOUT THE SERIES
7 Lessons are for people who want to succeed at work. From negotiating and content marketing to finance and social media, the series covers the business topics that matter and that will help you make a difference today. Written in straightforward English, each book features a course of 7 short lessons so that with just a little work, you can quickly master the subject.

Series: TYW

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Book Details

INFORMATION

ISBN: 9781399830676

Publisher: John Murray Press

Format: Paperback / softback

Date Published: 10 September 2026

Country: United Kingdom

Imprint: John Murray Business

Audience: Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 20.0mm

Width: 128.0mm

Height: 198.0mm

Weight: 100g

Pages: 128

Collections

Business & Entrepreneurship Eric Davies Marketing & Sales Non-Fiction Series: TYW

About the Author

Eric Davies is a leading marketing expert who consults companies across the globe.

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