Liam's Halloween Spook-tacular
By Liam
Our newest Bookstore Hero, Liam, is a self-diagnosed horror fanatic, with a love for both books and films. An avid reader, he’s also set himself the challenge of watching a film...
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Book Hero Origin Stories...
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Two Years of Book Hero: What I've Learned
On Tuesday next week, Book Hero will celebrate its second birthday! I still remember driving home from our very first warehouse late one evening, then sitting on the couch while...
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We Did It! Book Hero Has Officially Moved 🎉
We did it! 🎉 After a huge weekend moving more than 100,000 books, Book Hero is officially settled into our brand-new HQ in Hobsonville. Take a look behind the scenes...
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Book Hero is moving! Here’s what you need to know.
Book Hero is moving! This weekend, we’re relocating 120,000 books, puzzles, board games and toys to our brand-new warehouse and bookstore at 112B Hobsonville Road. Find out what the move...
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Book Hero has won the 2026 Spark People’s Choice Award
Book Hero has won the Spark People’s Choice Award at the 2026 Retail NZ Awards! Book Hero is not even two years old, so hearing our name called as the...
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Two Years. Three Warehouses. One Wild Ride.
I can’t believe I’m already sitting down to write this blog post. Book Hero isn’t even two years old and we’ve already moved once before, which means we’re now onto...
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The Next Chapter in our Story
Today we’re incredibly excited to share the next chapter in our story. Later this month, we’ll be launching Toy Hero - a brand-new home for toys, imagination and play.
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Little Heroes, and an Easter to Remember
Even though we’re an online business, our physical bookstore feels like the heart of everything we do. There’s something special about stepping away from the screen and being around people...
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Another big year ahead
If we thought 2025 was a busy year, 2026 is shaping up to be even bigger. Before we get started, I’d like to be cheeky and acknowledge a small personal...
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Reflecting on 2025
Looking back on 2025, it has been without doubt the most challenging year of my life — and also the most rewarding. For a long time, I’ve held two competing...
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It’s beginning to look a lot like Christmas
Fresh off the back of our Christmas Bookshop Day (only our second ever in-person event) it’s fair to say it’s beginning to look a lot like Christmas here at Book...
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One year on - and we’re just getting started
Exactly one year ago today, the Book Hero website went live, and a hopeful but fragile idea transformed into a fully functional business with real people, real shelves, real books...
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What Does a Modern Bookshop Look Like? Celebrating NZ Bookshop Day
Tomorrow is New Zealand Bookshop Day, an event championed by the Booksellers Association of New Zealand to encourage book lovers to celebrate their local bookshop. Having not quite achieved the...
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