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Design, Form, and Chaos
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Check link for latest rating. ( 265 ratings, 17 reviews)
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Design, Form, and Chaos
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for students and professionals in graphic design and the arts, as well as anyone interested in the history and principles of modern advertising design and typography.
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See more“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.”—Stephen Heller (1993)
Book Hero Magic formatted this description to make it easier to read. While it's new and
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Description
“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.” —Stephen Heller (1993)
Paul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print.
Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM.
Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Steven Heller praises the book as a classic for its ability to seamlessly articulate how modern and traditional design elements coexist, highlighting Rand's dynamic and concise prose.
Book Details
INFORMATION
ISBN: 9780300230918
Publisher: Yale University Press
Format: Hardback
Date Published: 03 October 2017
Country: United States
Imprint: Yale University Press
Illustration: 70 color + 55 b-w illus.
Audience: General / adult
DIMENSIONS
Width: 191.0mm
Height: 254.0mm
Weight: 1089g
Pages: 240
About the Author
Paul Rand (1914–1996) was one of the luminaries of postwar American graphic design. He taught for more than 30 years at Yale University and was recognized for his iconic corporate logo designs, including those for IBM, ABC, and UPS.
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