130,000+ Books, Games & Puzzles in-stock 🇳🇿

Overnight NZ-wide delivery 🚀 Auckland Bookstore • Open 7 days, 8:30am–5pm

AI-Powered B2B Marketing

Develop AI-Enabled Strategies and Practices for Maximum Impact
By Simon Hall
0.0 (0 reviews)
Brief Description
The rapid evolution of AI offers unprecedented opportunities for B2B marketers to improve efficiency and increase impact, but also presents significant challenges for B2B marketing professionals who must understand and deploy these technologies effectively. This book works to demystify AI for B2B marketers, providing those at... Read More
Format: Paperback / softback
$7199
AVAILABLE WITH SUPPLIER Ships from our Auckland warehouse within 3-4 weeks

Found a better price? Request a price match

Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.

Book Hero Magic formatted this description to make it easier to read. While it's new and still learning, it may not be perfect - your feedback is welcome! Description

The rapid evolution of AI offers unprecedented opportunities for B2B marketers to improve efficiency and increase impact, but also presents significant challenges for B2B marketing professionals who must understand and deploy these technologies effectively.

This book works to demystify AI for B2B marketers, providing those at a mid-senior level with clear, practical frameworks for integration, backed by real-world examples and expert insights from global companies such as Danfoss, American Express, IBM and Schneider Electric. From exploring how AI can power market, competitor and customer research, to the ethics of using AI and how to embed it into your overarching B2B marketing strategy, this book delivers everything a B2B marketer needs to know about using AI in their marketing.

Written by market-leading trainer Simon Hall, this book explores how AI can transform every aspect of the B2B marketing strategy including content on lead generation and nurturing, the buyer journey and awareness phase and on engaging and managing accounts. It also covers how to review and select the right technology for the job and explains the future trends marketers need to keep an eye on to stay ahead of the curve.

Book Details

INFORMATION

ISBN: 9781398621961

Publisher: Kogan Page Ltd

Format: Paperback / softback

Date Published: 03 December 2025

Country: United Kingdom

Imprint: Kogan Page Ltd

Audience: General / adult, Tertiary education, Professional and scholarly

DIMENSIONS

Spine width: 15.0mm

Width: 156.0mm

Height: 234.0mm

Weight: 666g

Pages: 400

Collections

Business & Entrepreneurship Business Leadership & Management Computing & Technology Education & Reference Non-Fiction Simon Hall

About the Author

Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.

Also by Simon Hall

View all
  • Ten Days in Harlem
    With its cool judgements and blackly comic sense of irony, Hall's book is a rare pleasure to read. – Dominic Sandbrook, Literary Review Simon Hall has captured this catalytic moment like no one before. Anyone interested in the "Global Sixties" must read Ten Days in Harlem. – Van E. Gosse, Professor and Associate Chair of History, Program Chair of Africana...
    By Simon Hall
    Paperback
    $3299
    Available
    Ships in 4-6 weeks
  • Three Revolutions
    'A salve for our current reactionary times.' ANDREW HARTMAN The gripping, untold story of how six epic journeys launched the three communist revolutions that changed world history forever. From the streets of Petrograd during the heady autumn of 1917, to Mao's stunning victory in October 1949, and Fidel's triumphant arrival in Havana in January 1959, the history of the twentieth...
    By Simon Hall
    Hardback
    $8300
    Available
    Ships in 2-3 weeks
  • Three Revolutions
    Three Revolutions
    'A salve for our current reactionary times.' ANDREW HARTMAN From the streets of Petrograd during the heady autumn of 1917, to Mao's stunning victory in October 1949, and Fidel's triumphant arrival in Havana, in January 1959, the history of the twentieth century was transformed in dramatic and profound ways by the Russian, Chinese, and Cuban revolutions. In Three Revolutions, the...
    By Simon Hall
    Paperback
    $3999
    Available
    Ships in 4-6 weeks

More from Computing & Technology

View all
  • Digital Minimalism
    Digital Minimalism by Cal Newport presents a revolutionary strategy for optimising your interaction with digital technology in a way that fosters productivity, focus, happiness, and creativity. Most of us recognise that our reliance on texting, Instagram, Facebook, and Twitter is not due to sheer lack of intelligence or depth, but because these platforms truly offer significant value in the form...
    By Cal Newport
    Paperback
    $2400
    Elsewhere:
    $2600
    In Stock
    Ships today
  • Minecraft Annual 2027
    New Release
    Minecraft Annual 2027
    The official Minecraft Annual 2027, full of updates, builds, activities, and more! Discover all there is to know about the past year of Minecraft in this exciting annual. Stuffed to the brim with updates, activities, step-by-step builds, and tips and tricks for the game, this book is a must-have for any minecrafter. This year’s annual includes: Mob guides on happy...
    By Mojang AB
    Hardback
    $1999
    Elsewhere:
    $2499
    In Stock
    Ships today
  • Lizzy's Pick Lizzy's Pick
    Empire of AI
    An eye-opening account of the tech arms race shaping our planet, from an award-winning journalist and AI insider to the world of Sam Altman and OpenAI. When longtime AI expert and journalist Karen Hao first began covering OpenAI in 2019, she thought they were the good guys. Founded as a nonprofit with safety enshrined as its core mission, it was...
    By Karen Hao
    Paperback
    $2899
    Elsewhere:
    $3700
    (1)
    In Stock
    Ships today
  • Open to Work
    ‘Open To Work helps you stop fearing the future and start shaping it with purpose.’ Jay Shetty‘An instantly useful guide to futureproofing your career.’ Adam Grant‘Open to Work lays out a smart and clear path to the future of work’ Brené Brown In a world where AI is transforming work at a rapid pace, Open to Work is your essential...
    By Aneesh Raman and Ryan Roslansky
    Paperback
    $2999
    Elsewhere:
    $3799
    In Stock
    Ships today
  • New Release
    End Times Fascism
    A blistering expose of the new far-right apocalyptic alliance that's on the move around the globe - and how we resist. The far right is on the march again - but this time it's different. A new, apocalyptic alliance of religious fundamentalists, billionaire Silicon Valley tech kings and ethno-nationalists is on the move. They're united in their belief that some...
    By Astra Taylor and Naomi Klein
    Paperback
    $3299
    Elsewhere:
    $4000
    (1)
    In Stock
    Ships today
  • The Amazing Generation
    A children's version of the global bestseller The Anxious Generation How can we live a happy and exciting life without a smartphone? The Anxious Generation started a world-changing conversation about the effects of smartphones and social media on young people. Now bestselling authors Jonathan Haidt and Catherine Price have teamed up to talk directly to those young people about how...
    By Catherine Price and Jonathan Haidt
    Paperback
    $2500
    Elsewhere:
    $3000
    (1)
    In Stock
    Ships today
  • Book cover for 'Apple: The First 50 Years' by David Pogue, featuring a minimalist white background with black text and a stylized white iPod touch graphic in the center.
    On Sale
    19% off
    Apple
    On April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs’s obsessive eye for...
    By David Pogue
    Hardback
    $6500
    Elsewhere:
    $9000
    In Stock
    Ships today
  • On Sale
    26% off
    New Release
    The Reverse Centaur's Guide to Life After AI
    Whether you want to criticise, kill, or use AI, you have to get through the hype and uncover the real story. Start with labour: in automation theory, a centaur is a person who chooses to use technology to help them do the things that matter to them. A reverse centaur is a person who has been conscripted to serve as...
    By Cory Doctorow
    Paperback
    $2900
    Usually:
    $3899
    In Stock
    Ships today
  • On Sale
    10% off
    How to Win At Chess
    Learn chess from International Master and YouTube's top chess teacher Levy Rozman (aka GothamChess) in this refreshing and fun guide for beginner and intermediate players. How to Win at Chess teaches you everything you need to know about the game, including all the important moves and strategies to start off strong and keep you thinking several steps ahead. Full of...
    By Levy Rozman and GothamChess
    Hardback
    $3600
    Elsewhere:
    $5000
    In Stock
    Ships today
  • Tim's Pick Tim's Pick
    The Infinity Machine
    A revelatory portrait of the visionary behind Google DeepMind, the race to control the future - and what it means to win. Even in a tech world crowded with visionary leaders, Demis Hassabis is recognised as a special case. Born to working-class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned...
    By Sebastian Mallaby
    Paperback
    $3499
    Elsewhere:
    $4500
    In Stock
    Ships today
  • kluge
    On Sale
    12% off
    New Release
    Lizzy's Pick Lizzy's Pick
    kluge
    If you and I are in the same ='entertainment venue' for this ='stand-up comedy special' and I am ='my body' and you are ='my audience' I run to you and shout your name into the dark, in the hope you are there. Yes, you='dear reader'='attentive listener'. This is a story about the end days of a tech company and its...
    By Pip Adam
    Paperback
    $2900
    Elsewhere:
    $3800
    (1)
    In Stock
    Ships today
  • Tech Bros
    On Sale
    12% off
    New Release
    Tech Bros
    The extraordinary story of Atlassian - how two university friends with a billion-dollar idea created a global tech company. In a cramped share house in inner-city Sydney, university classmates Mike Cannon-Brookes and Scott Farquhar started working together to create a $160 billion company from scratch and revolutionise the way the world works. They couldn't have been more different - Cannon-Brookes...
    By Perry Williams and John Stensholt
    Paperback
    $2800
    Elsewhere:
    $3999
    In Stock
    Ships today

Why buy from us?

Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!

Service & Delivery

Service & Delivery

Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.

Auckland Bookstore

Auckland Bookstore

We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.

Our Gifting Service

Our Gifting Service

Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.

The Latest at Book Hero

View all