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Storynomics
Story Driven Marketing in the Post-Advertising World
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Storynomics
$5995
Unit price
/
Unavailable
Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
This book is ideal for marketing professionals, business leaders, and anyone interested in applying storytelling techniques to brand development and audience engagement.
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See moreRobert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
Book Hero Magic formatted this description to make it easier to read. While it's new and
still learning, it may not be perfect - your
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Description
Storynomics: Story-Driven Marketing in the Post-Advertising World by Robert McKee and Thomas Gerace translates the lessons of storytelling in business into economic and leadership success.
McKee distils a lifetime of narrative insight into the Eight Essential Steps of Story structure. This invaluable wisdom will help you develop the identity of your brand and hold the attention of your audience.
Book Details
INFORMATION
ISBN: 9780413778000
Publisher: Methuen Publishing Ltd
Format: Hardback
Date Published: 17 May 2018
Country: United Kingdom
Imprint: Methuen Publishing Ltd
Audience: Professional and scholarly
DIMENSIONS
Weight: 0g
About the Author
Robert McKee has built an international reputation with his Story workshops, which are held regularly in New York, Los Angeles, London, Paris, Berlin and Beijing. His bestselling books Story and Dialogue offer insight and inspiration to writers of all genres. McKee has a workshop scheduled for London in May 2018. Thomas Gerace is an entrepreneur and the founder and CEO of Skyword, an organisation which `powers great brand storytelling that creates lasting connections'.
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Story
Story by Robert McKee unlocks the secrets behind the narrative structures that have been captivating audiences for decades. Meticulously breaking down the foundational elements of storytelling, McKee provides a comprehensive guide that goes far beyond mere writing tips. McKee's profound exploration begins with an analysis of classical narrative principles, illustrating how they power some of the most revered films in...Paperback$8000Unit price /UnavailableAvailableShips in 4-6 weeks -
Action
From the master of STORY, DIALOGUE, and CHARACTER, Action offers writers the keys to powerful storytelling. Action explores the ways that a modern-day writer can successfully tell an action story that stands apart from all others. In collaboration with former co-host of The Story Toolkit, Bassim El-Wakil, legendary story lecturer Robert McKee guides writers to award-winning originality by analysing the...Hardback$5995Unit price /UnavailableAvailableShips in 4-6 weeks -
Character
From the best-selling author of Story and Dialogue, McKee teaches what is not yet taught. He shines his unwavering analytical light on the structure and invisible sub-structure of dialogue. He takes a craft that is often considered instinctual or magical and reveals its chemical secrets. "I've been writing dialogue for forty years and McKee's observations have re-inspired me." β Terry...Hardback$5995Unit price /UnavailableAvailableShips in 4-6 weeks
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