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Influence, New and Expanded
The Psychology of Persuasion
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Check link for latest rating. ( 172,571 ratings, 6,242 reviews)
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Influence, New and Expanded
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Book Hero Magic created this recommendation. While it's new and still learning, it may not be perfect - your feedback is welcome! IS THIS YOUR NEXT READ?
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Description
Influence, New and Expanded by Robert B. Cialdini delves deep into the intriguing world of human psychology, systematically unravelling the reasons why people say "yes" and offering practical applications that can transform your ability to persuade others. This updated edition builds upon the foundational premises of its predecessors by incorporating the latest research, fresh insights, and new examples meticulously curated to enhance your understanding and implementation of influential principles.
In this enhanced edition, Cialdini, the New York Times bestselling author of Pre-Suasion and a seminal expert in influence and persuasion, blends storytelling with scientific principles to provide a robust, engaging, and highly readable guide. Whether you're in business, marketing, education, or simply looking to improve your personal interactions, Cialdini's work is invaluable. His teachings make it possible for anyone, regardless of their scientific background, to grasp and utilise these pivotal concepts.
One of the book's key strengths lies in its detailed exploration of Cialdini's Universal Principles of Influence. The book explains how these principles can be ethically applied in various situations, from negotiating business deals to everyday social interactions.
Influence, New and Expanded covers each principle in depth, offering both new insights and practical tips:
- Reciprocation: The age-old principle of give and take, and how a simple act of giving can create a powerful obligation to return the favour.
- Commitment and Consistency: How the need for personal alignment and stability drives people to remain consistent with their commitments.
- Social Proof: Understanding how the behaviour of others can significantly influence our own actions and decisions.
- Liking: The powerful impact of human affection and how being liked can dramatically sway people's choices.
- Authority: The degree to which figures of authority or expertise can command obedience and trust.
- Scarcity: The compelling force of limited availability and how it heightens demand and desire.
- Unity: The newest principle in this edition, explaining how shared identities and belonging to a group can drive influence.
Cialdini brings these principles to life with relatable anecdotes, memorable stories, and practical examples, making complex psychological concepts accessible and actionable. The book is backed by Dr. Cialdiniβs extensive 35-year research career, including a three-year field study on what motivates people to change. This real-world evidence forms the backbone of the book and lends a high degree of credibility and applicability to his findings.
By understanding and applying these principles ethically, you can increase your capacity to influence others and protect yourself against potential manipulation. Influence, New and Expanded is an essential guide for anyone looking to navigate the intricate world of influence with integrity and effectiveness.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
Influence, New and Expanded by Robert B. Cialdini is highly praised for its profound impact on marketing, psychology, and behavioural finance. The revised edition enriches an already classic work with new insights and practical examples, making it an essential read for anyone interested in the dynamics of persuasion and decision-making. The new content, particularly the introduction of the principle of unity, adds significant value, and readers commend its engaging and accessible writing style.
Book Details
INFORMATION
ISBN: 9780063138810
Publisher: HarperCollins Publishers Inc
Format: Paperback / softback
Date Published: 04 May 2021
Country: United States
Imprint: HarperCollins
Audience: General / adult
DIMENSIONS
Spine width: 37.0mm
Width: 155.0mm
Height: 230.0mm
Weight: 609g
Pages: 608
About the Author
Dr. Robert Cialdini is an award-winning behavioral scientist and author. He is the president and CEO of Influence at Work, focusing on live and virtual keynotes, streaming and online corporate training. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. He has over 230 professional and scientific publications. Robert Cialdini is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any organization serious about increasing their effectiveness in sales, leadership, marketing, management and communication. He is a three-time New York Times bestselling author, with more than 5 million copies sold throughout the world. He is frequently referred to as the "Godfather of Influence."
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