Rob Davidson

An authoritative and up-to-date discussion of digital mammography fundamentals The newly revised second edition of Digital Mammography: Physics and Instrumentation delivers an expert discussion of all things digital mammography. From an explanation of how mammography plays an important role in cancer detection and treatment to practical discussions of mammography image formation, you’ll find analysis of the most recent advances in...

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the...

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements. This book provides a sound practical and theoretical context for the study...

Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues surrounding business event marketing, strategic planning, destination and venue selling strategies, and future challenges. The 2nd Edition...