The Crux
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See moreA genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy
A genre-defining book for all leaders by the bestselling author of Good Strategy/Bad Strategy
The most important part of a leader's job is to set in motion the actions today that will build a better future tomorrow — in other words, strategy. But how do leaders become strategists?
In this ground-breaking book, The Crux, Richard Rumelt, the world's leading authority on strategy, shows how finding the crux of a challenge is the essence of the strategist's skill. The crux is the key issue where action will best pay off, and Rumelt reveals how to pinpoint it so you can focus energy on what really matters.
Drawing on decades of professional and academic experience, and through vivid storytelling — from Elon Musk's decision-making to Netflix's journey — Rumelt illuminates how leaders can overcome obstacles, navigate uncertainty and determine the best path forward.
Strategy is not about setting financial targets, statements of desired outcomes, or performance goals; it is about finding the crux and taking decisive, coherent action.
Book Hero Magic summarised reviews for this book. While it's new and still learning, it may not be perfect - your feedback is welcome! HOW HAS THIS BEEN REVIEWED?
The Crux is praised as a direct and insightful guide on strategy, highlighting Richard Rumelt's global authority in the field. Reviewers commend it as a triumph and essential for strategists, with the author being described as the most insightful and entertaining commentator on strategy.
Book Details
INFORMATION
ISBN: 9781788169516
Publisher: Profile Books Ltd
Format: Paperback / softback
Date Published: 02 February 2023
Country: United Kingdom
Imprint: Profile Books Ltd
Edition: Main
Illustration: Some black and white figures, integrated
Audience: General / adult, Tertiary education, Professional and scholarly
DIMENSIONS
Spine width: 28.0mm
Width: 128.0mm
Height: 196.0mm
Weight: 300g
Pages: 368
About the Author
Richard Rumelt is Professor Emeritus at UCLA Anderson. He has also taught at INSEAD in France and at the Harvard Business School, and has consulted with organisations ranging from the Samuel Goldwyn Company to the Defense Intelligence Agency. He is the author of the bestselling 2011 book, Good Strategy/Bad Strategy.
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