Bluffing
Found a better price? Request a price match
Bluffing
Latest News
An Evening with Ryan Holiday: Ancient Wisdom for Modern Life
I was lucky enough to see Ryan Holiday speak in Auckland on Tuesday night. I've...
Emma Galloway visits Book Hero
We we delighted to have chef and author, Emma Galloway, visit Hero HQ to promote...
The Play to Screen Report - 15/10/2026
Sacha has rounded up all the latest news from the world of toys, games, movies...
Marnie shares her tips for Spring!
Marnie is our garden expert and Lizzy kills every plant she brings home. We're getting...
My Favourite Thing About Bookish Puzzles
There's something special about seeing your favourite fictional worlds brought to life through beautiful artwork....
See moreA story of rugby, identity, and hiding in plain sight.
A memoir from a former pro rugby player who grew up on a farm in New Zealand with a dream of one day playing for the All Blacks. The difficulty was, Campbell Johnstone was gay. Petrified his team-mates would find out, Campbell lived a closeted life, disguising his disinterest in women with alcohol and binge-drinking. He idolised his older brothers, his tough-as-nails father, and no-nonsense mother, but the thought of them finding out was unbearable.
Bluffing is Campbell's journey growing up in the 1980s against a backdrop of anti-gay sentiment and discriminationβit was still illegal for men to have sexual relations until 1986βand how he hid his true self during his journey through professional rugby. Campbell would eventually realise his childhood dream, playing for the All Blacks alongside greats of the game like Richie McCaw and Dan Carter. But at what cost?
Bluffing is a journey by a young man navigating professional sport who ultimately finds happiness in accepting who he always was.
Book Details
INFORMATION
ISBN: 9781775543350
Publisher: HarperCollins Publishers (New Zealand)
Format: Paperback / softback
Date Published: 02 February 2027
Country: New Zealand
Imprint: HarperCollins Publishers (New Zealand)
Audience: General / adult
DIMENSIONS
Weight: 0g
Pages: 304
Collections
About the Author
Campbell Johnstone is a former All Blacks and Crusaders prop who in January 2023 became the first All Black ever to publicly come out as gay - an announcement that travelled around the world. A three-test All Black, Crusaders forward and former Biarritz and Ospreys player, he is now an internationally recognised voice for authenticity, inclusion and leadership in male-dominated environments. Campbell played provincial rugby for Hawke's Bay, Canterbury, and Tasman, Super Rugby for the Crusaders, and represented the All Blacks in 2005 - including playing two tests against the British and Irish Lions. He played professionally in Europe for Biarritz (2008-2012) and the Ospreys (2012-13) before retiring in 2014. In January 2023 he came out publicly on TVNZ's Seven Sharp. He married his partner Ben Thomson in 2024.
More from Biography & Memoir
View allWhy buy from us?
Book Hero is not a chain store or big box retailer. We're an independent 100% NZ-owned business on a mission to help more Kiwis rediscover a love of books and reading!
Service & Delivery
Our warehouse in Auckland holds over 100,000 books, toys, board games and puzzles in-stock so you're not waiting for your order to arrive from overseas.
Auckland Bookstore
We're primarily an online store, but for your convenience you can pick up your order for free from our bookstore, which is right next door to our warehouse in Hobsonville.
Our Gifting Service
Books make wonderful thoughtful gifts and we're here to help with gift-wrapping and cards. We can even send your gift directly to your loved one.
Biography & Memoir lists from the team
Explore our curated lists from our heroes to find your next read!






